• 主な調査対応産業：化学、材料、産業機械、IT、電子、エネルギー、医療、バイオ技術、サービス、食品、消費財など多様
• 主な調査対応地域：グローバル

[KBV Researchの調査方法]

二次調査：二次調査では、データや公的記録、SECファイリング、調査、研究論文、ブログ、政府刊行物、統計など、すでに存在するリソースを活用して、正確な分析に必要な情報を収集します。
一次調査：一次調査は、業界で採用されているトレンドの現在の販売状況と効果を分析し、データを収集するために実施されます。これは、主要オピニオンリーダー（KOL）への電話または郵送によるインタビュー、アンケート（郵送）、調査（電話）、営業担当者、マーケティングマネージャー、その他の業界の主要専門家からのフィードバックなど、当社の調査研究に合わせた方法で実施されます。
検証：一次および二次調査の両方から収集したデータは、強力なアプローチであるデータ・トライアングル法によって検証されます。この調査では、調査を締めくくるために、さまざまなモジュールを通じて検証が行われます。あらゆる情報は、調査結果の信頼性を高める多数の調査手法やデータソースを通じて検証されます。
推定：市場予測とともに、セグメントおよび地域ごとの市場規模とシェアに基づいて市場潜在力が推定されます。推定データには、過去の傾向、現在の売上成長、および将来の予測が含まれます。
分析：与えられた市場の定量的および定性的評価が関連データから分析され、起業家の事業計画に関する重要な情報が提供されます。市場の魅力とダイナミクスは、複数のフレームワークの観点から分析されます。

Over the years, Market research has been an important component of strategic decision making processes. Market research activities have been facilitating the search for new market opportunities, understanding the market gap, bringing in the key insights into the R & D departments, value addition to marketing and promotional functions and many more. In short, one can say that the market research has been a fog light to various industries, especially while taking strategic decisions.

KBV Research is a solely owned market research brand of Marqual IT Solutions Pvt. Ltd., serving all kinds of business verticals, government and non-governmental organizations, and not-for-profit organizations. Our motto is to extend our services that will have a lasting impact on our clients who trust us with their business goals.

KBV Research walks into every level of an organization’s structure, with our capabilities to be most useful for our esteemed clients. With the natural capacity as trusted market advisors, we work with stakeholders at all levels in offering strategic insights in demanding situations. For every form engagement, we pick and choose team of professionals with most reliable expertise.

Challenges are a part of every undertaking, and we are confident that challenges eventually build us into a stronger team and help us deliver actionable plans that our clients can build on. We offer our expertise and work with clients in time of need. We always stand by our clients and back them with our resources when they encounter challenges, eventually empowering them to take tough decisions that are backed with statistical data.

The market research activities are no more limited to just searching for market opportunities, rather has expanded its horizons to the validation of viewpoints irrespective of the departments, to a successful implementation of a strategy. However, the limitations about the authenticity along with the availability of data and more so with the deliverable format along with its representation pose a question mark on the market research offerings these days.

Nevertheless, observable advances in the market research sector such as the evolution of targeted research methodologies and its application have found its place in the mainstream business environment. Primary research played a pivotal role in unearthing deeply rooted market insights required for strategic decision-making processes. Further, with the rising adoption of internet technologies, the flow of multi-layered information available through secondary research, coupled with strategically targeted primary research activities facilitated access to a wide spectrum of available information.

The collaboration of two independent research methodologies, namely primary and secondary research directly contributed to the development of a wide variety of research studies that supplemented research requirements at different levels of decision making.

In today’s prevailing research environment, the market research industry is flooded with traditional offerings such as business consults, syndicated research reports, Company profiles, and so on and so forth. These offerings undoubtedly assisted the organizations substantially till the recent past. However, with the rising competitive business environment, vibrant market landscapes with differentiated business goals are on the rise, negotiating on business decisions with a very limited timeframe. The thin timelines available and traditional market-oriented research offerings have created a significant gap that needs to be bridged to balance the expectation of market participants.

The aforementioned market situation paved the way for analytics as a tool, promising a handshake between market research offering and demanding businesses. The abundant availability of data today makes its interpretation a mammoth task, and to pinpoint hidden insights is even more challenging a task. Knowledge-based value (KBV) research is a brain child that bloomed as a promise to the business world. With years of market tracking, the need for a revolutionary tool was inevitable. Years of cumulative experience helped the team KBV Research to develop a proprietary tool that bridges the gap of inconsistent data flow to the stakeholders. The “MARKET RESEARCH & ANALYTICS TOOL”, a brain child of KBV would streamline data flow to the stakeholders; consequentially, making market research simpler and extracting insights seamless.

Secondary Research: Secondary research exploits resources that exist as data and public records, SEC filing, surveys, research studies, blogs, government publications, statistics, and others to gather information for precise analysis.
Primary Research: Primary research is done to collect data from analyzing the current sale and effectiveness of the trend followed in the industry. This is done by conducting interviews with the Key Opinion Leaders (KOLs), either telephonic or through the mail, questionnaire (through the mail), survey (Cold calls), and feedback from the sales representatives, marketing managers, and other key industry experts to tailor our research study.
Validation: Data gathered from both primary and secondary research is validated through a powerful approach of data triangulation method wherein the study is validated through the variety of modules for concluding the study. Every piece of information is validated through numerous research techniques or data sources that add credibility to the findings.
Estimation: The market potential is estimated based on market size and share across the segmentations and geographies along with market forecast. The estimated data contains historical trends, current growth in sales, and future predictions.
Analysis: Quantitative and qualitative assessment of a given market is analyzed from the relevant data to provide critical information on the entrepreneur business plan. The attractiveness and dynamics of the market are analyzed from the perspective of several frameworks.