1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Hard Seltzer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by ABV Content
6.1 1% to 4.9%
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 5% to 6.9%
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 7% and Above
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Packaging Material
7.1 Cans
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Glass
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Flavour
9.1 Cherry
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Grapefruit
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Mango
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Lime
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Anheuser-Busch InBev
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Barefoot Cellars (E. & J. Gallo Winery)
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Blue Marble Cocktails Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Ficks & Co
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Future Proof Brands LLC
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Lift Bridge Brewing Co.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Oskar Blues Brewery
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 White Claw Hard Seltzer
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
世界のハードセルツァー市場予測2023年-2028年 |
| 【英語タイトル】Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 | |
 | ・商品コード：IMARC23AP103 ・発行会社（調査会社）：IMARC ・発行日：2023年3月2日 ・ページ数：182 ・レポート言語：英語 ・レポート形式：PDF ・納品方法：Eメール ・調査対象地域：グローバル ・産業分野：飲料 |
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| IMARC社の本調査レポートでは、2022年に63億ドルであった世界のハードセルツァー市場規模が、2028年までに135億ドルに拡大し、予測期間中にCAGR13.46%で成長すると予想しています。本書は、ハードセルツァーの世界市場を調査・分析し、序論、範囲・調査手法、エグゼクティブサマリー、イントロダクション、ABV含有量別（1％〜4.9％、5％〜6.9％、7％以上）分析、包装材料別（缶、ガラス、その他）分析、流通チャネル別（スーパーマーケット・ハイパーマーケット、オンラインストア、その他）分析、フレーバー別（チェリー、グレープフルーツ、マンゴー、ライム、その他）分析、地域別（北米、アジア太平洋、ヨーロッパ、中南米、中東・アフリカ）分析、SWOT分析、バリューチェーン分析、ポーターズファイブフォース分析、価格分析、競争状況などの項目を整理しています。また、本書には、Anheuser-Busch InBev、Barefoot Cellars (E. & J. Gallo Winery)、Blue Marble Cocktails Inc.、Ficks & Co、Future Proof Brands LLC、Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)、Lift Bridge Brewing Co.、Oskar Blues Brewery and White Claw Hard Seltzer.などの企業情報が含まれています。 ・序論 ・範囲・調査手法 ・エグゼクティブサマリー ・イントロダクション ・世界のハードセルツァー市場規模：ABV含有量別 - 1％〜4.9％ハードセルツァーの市場規模 - 5％〜6.9％ハードセルツァーの市場規模 - 7％以上ハードセルツァーの市場規模 ・世界のハードセルツァー市場規模：包装材料別 - 缶における市場規模 - ガラスにおける市場規模 - その他における市場規模 ・世界のハードセルツァー市場規模：流通チャネル別 - スーパーマーケット・ハイパーマーケットチャネルの市場規模 - オンラインストアチャネルの市場規模 - その他の市場規模 ・世界のハードセルツァー市場規模：フレーバー別 - チェリーの市場規模 - グレープフルーツの市場規模 - マンゴーの市場規模 - ライムの市場規模 - その他の市場規模 ・世界のハードセルツァー市場規模：地域別 - 北米のハードセルツァー市場規模 - アジア太平洋のハードセルツァー市場規模 - ヨーロッパのハードセルツァー市場規模 - 中南米のハードセルツァー市場規模 - 中東・アフリカのハードセルツァー市場規模 ・SWOT分析 ・バリューチェーン分析 ・ポーターズファイブフォース分析 ・価格分析 ・競争状況 |
The global hard seltzer market size reached US$ 6.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.5 Billion by 2028, exhibiting a growth rate (CAGR) of 13.46% during 2023-2028.
Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases.
The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour.
Breakup by ABV Content:
1% to 4.9%
5% to 6.9%
7% and Above
Breakup by Packaging Material:
Cans
Glass
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores
Others
Breakup by Flavour:
Cherry
Grapefruit
Mango
Lime
Others
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer.
Key Questions Answered in This Report
1. What was the size of the global hard seltzer market in 2022?
2. What is the expected growth rate of the global hard seltzer market during 2023-2028?
3. What are the key factors driving the global hard seltzer market?
4. What has been the impact of COVID-19 on the global hard seltzer market?
5. What is the breakup of the global hard seltzer market based on the ABV content?
6. What is the breakup of the global hard seltzer market based on the packaging material?
7. What is the breakup of the global hard seltzer market based on the distribution channel?
8. What is the breakup of the global hard seltzer market based on the flavour?
9. What are the key regions in the global hard seltzer market?
10. Who are the key players/companies in the global hard seltzer market?
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