1. 方法論と範囲
1.1. 調査方法
1.2. 調査目的と調査範囲
2. 定義と概要
3. エグゼクティブ・サマリー
3.1. 成分別スニペット
3.2. 用量別スニペット
3.3. 用途別スニペット
3.4. 年齢別スニペット
3.5. 流通チャネル別スニペット
4. ダイナミクス
4.1. 影響要因
4.1.1. 推進要因
4.1.1.1. 健康志向の高まり
4.1.1.2. 各社の戦略活動
4.1.2. 阻害要因
4.1.2.1. 自然食品やダイエットトレンドとの競合
4.1.3. 機会
4.1.4. 影響分析
5. 産業分析
5.1. ポーターのファイブフォース分析
5.2. サプライチェーン分析
5.3. 価格分析
5.4. 規制分析
5.5. アンメット・ニーズ
5.6. DMI意見
6. 成分別
6.1. はじめに
6.1.1. 市場規模分析と前年比成長率分析（%）, 成分別
6.1.2. 市場魅力度指数（成分別
6.2. ビタミン
6.2.1. はじめに
6.2.2. 市場規模分析と前年比成長率分析(%)
6.3. ボタニカル
6.4. ミネラル
6.5. タンパク質とアミノ酸
6.6. オメガ脂肪酸
6.7. プロバイオティクス
6.8. その他
7. 投与量別
7.1. はじめに
7.1.1. 市場規模分析および前年比成長率分析（%）, 用量別
7.1.2. 市場魅力度指数、用量別
7.2. 錠剤
7.2.1. 序論
7.2.2. 市場規模分析と前年比成長率分析(%)
7.3. カプセル
7.4. 液体
7.5. 粉末
7.6. その他
8. 用途
8.1. 導入
8.1.1. 市場規模分析および前年比成長率分析(%)、用途別
8.1.2. 市場魅力度指数、用途別
8.2. 胃腸の健康
8.2.1. はじめに
8.2.2. 市場規模分析と前年比成長率分析(%)
8.2.3. 腸内細菌叢／マイクロバイオームバランス
8.2.4. 消化
8.2.5. 便秘
8.2.6. 腹部膨満
8.2.7. 下痢
8.2.8. リーキーガット
8.2.9. 炎症
8.2.10. その他
8.2.10.1. グルテン過敏症
8.2.10.2. 腹痛
8.2.10.3. GERD/ヘリコバクター・ピロリ菌
8.2.10.4. 抗生物質関連下痢／抗生物質治療後
8.2.10.5. 腸内細菌叢／腸内マイクロバイオームの修復
8.2.10.6. その他
8.3. 膣の健康
8.4. 尿路の健康
8.4.1. 腎臓結石
8.4.2. 尿路結石
8.4.3. その他
8.5. 口腔衛生
8.6. アンチ/ヘルシーエイジング
8.7. アレルギー/喘息
8.8. 骨と関節の健康
8.8.1. 変形性関節症
8.8.2. 骨粗鬆症／低ミネラル骨密度
8.8.3. 炎症
8.9. 脳／精神の健康
8.9.1. 睡眠
8.9.2. 認知
8.9.3. 気分
8.9.4. 抑うつ
8.9.5. 集中力
8.10. 心臓血管の健康
8.11. 循環
8.12. エネルギー/疲労軽減
8.13. 代謝症候群／血糖値
8.14. 肝臓の健康
8.15. エネルギー
8.16. 免疫力／呼吸器感染症
8.17. 栄養吸収
8.18. 皮膚・毛髪・爪
8.18.1. アトピー性皮膚炎と湿疹
8.18.2. にきび
8.18.3. 酒さ
8.18.4. 育毛／脱毛
8.18.5. 皮膚マイクロバイオーム
8.18.6. その他
8.19. スポーツ
8.20. 女性の健康
8.20.1. 妊孕性
8.20.2. 更年期障害
8.20.3. 妊娠
8.20.4. PCOS
8.20.5. 膣の健康と健康 膣マイクロバイオーム
8.20.6. 膣感染症（BV/VVC）
8.20.7. 妊娠経過
8.20.8. その他
8.21. 男性の健康と妊孕性
8.22. 体重管理
8.23. 小児の健康
8.23.1. 疝痛
8.23.2. 便秘
8.23.3. 逆流
8.23.4. アトピー性皮膚炎
8.23.5. その他
8.24. その他
9. 年齢
9.1. はじめに
9.1.1. 市場規模分析および前年比成長率分析（%）、年齢別
9.1.2. 市場魅力度指数、年齢別
9.2. 乳幼児
9.2.1. はじめに
9.2.2. 市場規模分析と前年比成長率分析(%)
9.3. 子供
9.4. 大人
9.5. シニア
10. 流通チャネル
10.1. はじめに
10.1.1. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
10.1.2. 市場魅力度指数（流通チャネル別
10.2. スーパーマーケット／ハイパーマーケット*市場
10.2.1. 序論
10.2.2. 市場規模分析と前年比成長率分析(%)
10.3. 薬局・ドラッグストア
10.4. コンビニエンスストア
10.5. オンライン小売業者
10.6. その他の流通チャネル
11. 持続可能性分析
11.1. 環境分析
11.2. 経済分析
11.3. ガバナンス分析
12. 競争環境
12.1. 競争シナリオ
12.2. 市場ポジショニング／シェア分析
12.3. M&A分析
13. 企業プロフィール
13.1. TRAPHACO JOINT STOCK COMPANY*
13.1.1. 会社概要
13.1.2. 製品ポートフォリオと内容
13.1.3. 財務概要
13.1.4. 主な展開
13.2. MERACINE PHARMACEUTICAL JOINT STOCK COMPANY
13.3. Medipharco Pharmaceutical Joint Stock Company
13.4. VitaDairy Vietnam Joint Stock Company
13.5. Nam Duoc Joint Stock Company
13.6. THIEN Y PHARMA PHARMACEUTICAL JOINT STOCK COMPANY
13.7. Huro Biotechnology Joint Stock Company
13.8. LiveSpo
13.9. KENUBIO International
リストは網羅的ではありません
14. 付録
14.1. 会社概要とサービス
14.2. お問い合わせ
Vietnam Food Supplement Market reached US$ 1,947.99 million in 2023 and is expected to reach US$ 2,455.28 million by 2027, growing with a CAGR of 6.20% during the forecast period 2024-2027.
The Vietnam food supplement market has experienced significant growth over the past few years, driven by increasing health consciousness, changing lifestyles, and a growing demand for preventive healthcare solutions. For instance, in 2024, Vietnam hopes to get further support from the World Health Organization (WHO) to restructure and consolidate its preventive healthcare system.
The rise of e-commerce has also transformed the distribution landscape of food supplements in Vietnam. With the increasing penetration of the internet and mobile devices, consumers are turning to online platforms for their health product purchases. For instance, a recent report by Vietnam Ministry of Industry and Trade’s E-Commerce and Digital Economy Department shows that Vietnam’s e-commerce market recorded an estimated value of US$ 13.7 billion in 2021, accounting for approximately 6.5% of total retail revenue.
This represents a growth of 16% against 2020. The market is also forecast to grow at an annual rate of 30% between 2021 and 2025. The Vietnam food supplement market presents a dynamic landscape with robust growth potential driven by evolving consumer behaviors and increasing health awareness. While challenges such as regulatory compliance and cultural preferences exist, opportunities abound for innovative products and effective marketing strategies.
Drivers
Rising Health Consciousness
Rising health consciousness is a key driver of the Vietnam food supplement market, as consumers increasingly prioritize preventive healthcare and wellness. The shift towards healthier lifestyles has led to greater awareness of the benefits of supplements, such as vitamins, minerals, probiotics, and herbal extracts, to support overall well-being.
For instance, in 2021, Public opinion research conducted by GlobeScan and supported by Visa, the world’s leader in digital payments, shows Vietnam ahead of the global average when it comes to adopting healthier and more sustainable lifestyle choices. According to the survey, people in Vietnam are already taking proactive steps towards healthier and more sustainable lifestyles. 90% said they had made changes to their lifestyles to be more environmentally friendly in the past year, along with 87 % who made changes to be healthier.
As more individuals prioritize their well-being, there is an increasing demand for products that promote better health, enhance nutrition, and prevent diseases. The growing awareness of lifestyle-related health issues, such as obesity and chronic diseases, has led many to seek dietary supplements that support their health goals. Additionally, the influence of social media and wellness trends has contributed to the popularity of vitamins, minerals, and herbal products. Consumers are increasingly opting for natural and organic supplements, reflecting a shift towards holistic health approaches.
Strategies Activities Adopted by the Companies
Strategic activities like product launches and partnerships are critical drivers in the food supplement market, helping companies increase visibility, expand their market presence, and meet evolving consumer demands. Product launches often feature new ingredients like probiotics, adaptogens, or superfoods, which can boost market interest.
For instance, in 2022, Monteloeder introduced a new product called Nutroxsun in Vietnam, designed for skin beauty and whitening. Manufactured by Nature Pharma as the OEM partner, the product is marketed by GHB Corp. Nutroxsun comes in a unique format with Day and Night capsules, addressing skin care needs around the clock. This dual approach targets Vietnam’s growing demand for skin-lightening products, especially among consumers who prioritize radiant, flawless skin.
Additionally, in 2021, New Zealand-based company Pāmu Food and its local partner, Ciels Group, signed an agreement to introduce a new range of premium New Zealand-made nutritional supplements in Vietnam. This type of partnership highlights the growing demand for high-quality, health-focused products in Vietnam and strengthens the food supplement market in Vietnam.
Restraints
Competition from Natural Foods and Diet Trends
Competition from natural foods and emerging diet trends significantly restrains the Vietnam food supplement market by offering consumers alternative ways to meet their nutritional needs. Many Vietnamese consumers prefer obtaining essential nutrients directly from fresh, natural foods like fruits, vegetables, seafood, and grains, which are abundant in the country. The popularity of traditional Vietnamese diets, which are naturally rich in vitamins, minerals, and antioxidants, reduces the perceived need for additional supplementation.
For instance, foods like dragon fruit, mangoes, leafy greens, and rice-based dishes provide a substantial portion of daily nutrients, making supplements seem unnecessary for many. Moreover, rising diet trends such as plant-based diets, clean eating, and organic food consumption are gaining momentum, particularly among health-conscious urban populations. These trends encourage people to prioritize whole, unprocessed foods as natural sources of nutrition over synthetic or processed supplements.
Segment Analysis
The Vietnam food supplement market is segmented based on ingredient, dosage, application, age and distribution channel.
Rising Consumer Awareness and Demand for Gastrointestinal Health Drives the Segment Growth
Gastrointestinal health holds a significant share in the Vietnam food supplement market, reflecting a growing awareness of digestive wellness among consumers. According to CarePlus, an associate of Singapore Medical Group, IBS is highly prevalent, with Ministry of Health statistics showing a significant incidence rate, affecting 10-15% of the global population. In Vietnam, it's estimated that over 14 million people suffer from IBS, yet only 30% of them seek medical attention.
With increasing incidences of gastrointestinal disorders and a rising focus on gut health, many individuals are turning to dietary supplements that promote digestive function and overall gut microbiome balance. Probiotics, prebiotics, and digestive enzymes are among the most sought-after products, as they are known to alleviate issues like bloating, constipation, and irritable bowel syndrome. The cultural emphasis on traditional remedies, combined with modern health trends, has further propelled the demand for supplements targeting digestive health.
Sustainability Analysis
As awareness of health and wellness increases, companies are focusing on sustainable sourcing of raw materials, emphasizing organic and natural ingredients that minimize environmental impact. Many brands are adopting eco-friendly packaging solutions to reduce plastic waste and enhance recyclability. Additionally, there is a notable shift towards local sourcing, which supports the economy and reduces carbon footprints associated with transportation.
The demand for transparency in ingredient sourcing is driving companies to provide detailed information about their supply chains, fostering trust with consumers. Furthermore, regulatory frameworks are evolving to encourage sustainable practices in manufacturing and distribution. Consumer education campaigns are promoting the importance of sustainability, influencing purchasing decisions, and encouraging brands to prioritize ethical practices.
Unmet Needs
One of the most pressing unmet needs is the assurance of quality and safety in food supplements. The market has seen a proliferation of low-quality products and misleading advertisements, particularly through social media platforms like Facebook and Zalo. Consumers are increasingly wary of supplements that do not provide transparent ingredient lists or reliable efficacy.
There is also a gap in the availability of supplements tailored to specific demographics or health conditions. For example, the aging population, which is increasing rapidly, requires products that address age-related health issues such as osteoporosis and cognitive decline. Similarly, younger consumers are looking for energy-boosting or beauty-enhancing supplements.
Many consumers lack sufficient knowledge about the benefits and proper use of dietary supplements. This gap in understanding leads to underutilization of available products and a preference for traditional remedies over modern supplements. There is a significant opportunity for companies to invest in consumer education campaigns that promote the health benefits of their products and provide guidance on proper usage.
Competitive Landscape
The major global players in the Vietnam market include TRAPHACO JOINT STOCK COMPANY, MERACINE PHARMACEUTICAL JOINT STOCK COMPANY, Medipharco Pharmaceutical Joint Stock Company, VitaDairy Vietnam Joint Stock Company, Nam Duoc Joint Stock Company, THIEN Y PHARMA PHARMACEUTICAL JOINT STOCK COMPANY, Huro Biotechnology Joint Stock Company, LiveSpo and KENUBIO International etc.
By Ingredient
• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Omega Fatty Acids
• Probiotics
• Others
By Dosage
• Tablet
• Capsules
• Liquid
• Powder
• Chewables & Gummies
• Soft Gels
• Others
By Application
• Gastrointestinal Health
o Gut Microbiota/Microbiome Balance
o Digestion
o Constipation
o Bloating
o Diarrhea
o Leaky Gut
o Inflammation
o Others
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter Pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
• Vaginal Health
• Urinary Tract Health
o Kidney Stones
o UTIs
o Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health
o Osteoarthritis
o Osteoporosis/Low Mineral Bone Density
o Inflammation
• Brain/Mental Health
o Sleep
o Cognition
o Mood
o Depression
o Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails
o Atopic Dermatitis & Eczema
o Acne
o Rosacea
o Hair Growth/Hair Loss
o Skin Microbiome
o Others
• Sports
• Women’s Health
o Fertility
o Menopause
o Pregnancy
o PCOS
o Vaginal Health & Health Vaginal Microbiome
o Vaginal Infections (BV/VVC)
o Pregnancy Outcomes
o Others
• Men’s Health & Men's Fertility
• Weight Management
• Pediatric Health
o Colic
o Constipation
o Regurgitation
o Atopic Dermatitis
o Others
• Others
By Age
• Infant
• Children
• Adults
• Seniors
By Distribution Channel
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels
Key Developments
• In March 2021, the Vitamin Shoppe has launched its first retail store in Vietnam, located in Hanoi, offering a range of vitamins, supplements, and sports nutrition products. The retailer has partnered with the Kim Lien Group for retail and wholesale distribution in the country. This expansion marks a significant milestone for The Vitamin Shoppe in the growing Vietnamese market.
• In May 2024, Malaysia-based GK Bio International, known for its expertise in fungi and probiotic supplements, announced to expand into Southeast Asian markets, including Vietnam.
Why Purchase the Report?
• To visualize the Vietnam food supplement market segmentation based on ingredient, dosage, application, age and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Vietnam food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The Vietnam food supplement market report would provide approximately 42 tables, 62 figures and 217 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Ingredient
3.2. Snippet by Dosage
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Health Consciousness
4.1.1.2. Strategies Activities Adopted by the Companies
4.1.2. Restraints
4.1.2.1. Competition from Natural Foods and Diet Trends
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Unmet Needs
5.6. DMI Opinion
6. By Ingredient
6.1. Introduction
6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
6.1.2. Market Attractiveness Index, By Ingredient
6.2. Vitamins*
6.2.1. Introduction
6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Botanicals
6.4. Minerals
6.5. Protein & Amino Acids
6.6. Omega Fatty Acids
6.7. Probiotics
6.8. Others
7. By Dosage
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Dosage
7.1.2. Market Attractiveness Index, By Dosage
7.2. Tablet*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Capsules
7.4. Liquid
7.5. Powder
7.6. Others
8. Application
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
8.1.2. Market Attractiveness Index, By Application
8.2. Gastrointestinal Health*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.2.3. Gut Microbiota/Microbiome Balance
8.2.4. Digestion
8.2.5. Constipation
8.2.6. Bloating
8.2.7. Diarrhea
8.2.8. Leaky Gut
8.2.9. Inflammation
8.2.10. Others
8.2.10.1. Gluten sensitivity
8.2.10.2. Abdominal Pain
8.2.10.3. GERD/Helicobacter pylori
8.2.10.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
8.2.10.5. Gut Flora/Gut Microbiome Restoration
8.2.10.6. Others
8.3. Vaginal Health
8.4. Urinary Tract Health
8.4.1. Kidney Stones
8.4.2. UTIs
8.4.3. Others
8.5. Oral Health
8.6. Anti/Healthy Ageing
8.7. Allergies/Asthma
8.8. Bone & Joint Health
8.8.1. Osteoarthritis
8.8.2. Osteoporosis/Low Mineral Bone Density
8.8.3. Inflammation
8.9. Brain/Mental Health
8.9.1. Sleep
8.9.2. Cognition
8.9.3. Mood
8.9.4. Depression
8.9.5. Focus
8.10. Cardiovascular Health
8.11. Circulation
8.12. Energy/Fatigue Reduction
8.13. Metabolic Syndrome/Blood Glucose
8.14. Liver Health
8.15. Energy
8.16. Immunity/Respiratory Infections
8.17. Nutrient Absorption
8.18. Skin-Hair-Nails
8.18.1. Atopic Dermatitis & Eczema
8.18.2. Acne
8.18.3. Rosacea
8.18.4. Hair Growth/Hair Loss
8.18.5. Skin Microbiome
8.18.6. Others
8.19. Sports
8.20. Women’s Health
8.20.1. Fertility
8.20.2. Menopause
8.20.3. Pregnancy
8.20.4. PCOS
8.20.5. Vaginal Health & Health Vaginal Microbiome
8.20.6. Vaginal Infections (BV/VVC)
8.20.7. Pregnancy Outcomes
8.20.8. Others
8.21. Men’s Health & Men's Fertility
8.22. Weight Management
8.23. Pediatric Health
8.23.1. Colic
8.23.2. Constipation
8.23.3. Regurgitation
8.23.4. Atopic Dermatitis
8.23.5. Others
8.24. Others
9. Age
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
9.1.2. Market Attractiveness Index, By Age
9.2. Infant*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Children
9.4. Adults
9.5. Seniors
10. Distribution Channel
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Pharmacies and Drug Stores
10.4. Convenience Stores
10.5. Online Retailers
10.6. Other Distribution Channels
11. Sustainability Analysis
11.1. Environmental Analysis
11.2. Economic Analysis
11.3. Governance Analysis
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. TRAPHACO JOINT STOCK COMPANY*
13.1.1. Company Overview
13.1.2. Type Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. MERACINE PHARMACEUTICAL JOINT STOCK COMPANY
13.3. Medipharco Pharmaceutical Joint Stock Company
13.4. VitaDairy Vietnam Joint Stock Company
13.5. Nam Duoc Joint Stock Company
13.6. THIEN Y PHARMA PHARMACEUTICAL JOINT STOCK COMPANY
13.7. Huro Biotechnology Joint Stock Company
13.8. LiveSpo
13.9. KENUBIO International
LIST NOT EXHAUSTIVE
14. Appendix
14.1. About Us and Services
14.2. Contact Us
❖ 世界の食品サプリメント市場に関するよくある質問(FAQ) ❖
・食品サプリメントの世界市場規模は？
→DataM Intelligence社は2023年の食品サプリメントの世界市場規模を19億4,799万米ドルと推定しています。
・食品サプリメントの世界市場予測は？
→DataM Intelligence社は2027年の食品サプリメントの世界市場規模を24億5,528万米ドルと予測しています。
・食品サプリメント市場の成長率は？
→DataM Intelligence社は食品サプリメントの世界市場が2024年～2027年に年平均6.2%成長すると予測しています。
・世界の食品サプリメント市場における主要企業は？
→DataM Intelligence社は「TRAPHACO JOINT STOCK COMPANY、MERACINE PHARMACEUTICAL JOINT STOCK COMPANY、Medipharco Pharmaceutical Joint Stock Company、VitaDairy Vietnam Joint Stock Company、Nam Duoc Joint Stock Company、THIEN Y PHARMA PHARMACEUTICAL JOINT STOCK COMPANY、Huro Biotechnology Joint Stock Company、LiveSpo、KENUBIO Internationalなど ...」をグローバル食品サプリメント市場の主要企業として認識しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、納品レポートの情報と少し異なる場合があります。
