TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 18

1.1 MARKET ATTRACTIVENESS ANALYSIS 20

1.1.1 GLOBAL COATING PRE-TREATMENT MARKET, BY TYPE 21

1.1.2 GLOBAL COATING PRE-TREATMENT MARKET, BY METAL SUBSTRATE 22

1.1.3 GLOBAL COATING PRE-TREATMENT MARKET, BY END USE 23

1.1.4 GLOBAL COATING PRE-TREATMENT MARKET, BY REGION 24

2 MARKET INTRODUCTION 25

2.1 DEFINITION 25

2.2 SCOPE OF THE STUDY 25

2.3 MARKET STRUCTURE 25

3 RESEARCH METHODOLOGY 26

3.1 RESEARCH PROCESS 26

3.2 PRIMARY RESEARCH 27

3.3 SECONDARY RESEARCH 28

3.4 MARKET SIZE ESTIMATION 28

3.5 TOP-DOWN AND BOTTOM-UP APPROACH 29

3.6 FORECAST MODEL 30

3.7 LIST OF ASSUMPTIONS & LIMITATIONS 31

4 MARKET DYNAMICS 32

4.1 INTRODUCTION 32

4.2 DRIVERS 33

4.2.1 INCREASING PRODUCT DEMAND IN THE AUTOMOTIVE INDUSTRY 33

4.2.2 WIDENING APPLICATION OF POWDER COATING IN END USE INDUSTRY 34

4.3 RESTRAINTS 36

4.3.1 STRINGENT REGULATIONS ON CHROMATE-BASED COATING PRETREATMENT 36

4.4 OPPORTUNITIES 36

4.4.1 INCREASING DEMAND FOR ENVIRONMENT-FRIENDLY COATINGS 36

4.5 CHALLENGES 37

4.5.1 RISING ENVIRONMENTAL CONCERNS REGARDING PHOSPHATE MINING 37

5 MARKET FACTOR ANALYSIS 39

5.1 SUPPLY CHAIN ANALYSIS 39

5.1.1 RAW MATERIALS SUPPLIER 39

5.1.2 COATING PRE-TREATMENT MANUFACTURERS 40

5.1.3 DISTRIBUTION & SALES CHANNEL 40

5.1.4 END USERS 40

5.2 PORTER’S FIVE FORCES ANALYSIS 41

5.2.1 THREAT OF NEW ENTRANTS 41

5.2.2 BARGAINING POWER OF SUPPLIERS 42

5.2.3 THREAT OF SUBSTITUTES 42

5.2.4 BARGAINING POWER OF BUYERS 42

5.2.5 INTENSITY OF RIVALRY 42

5.3 PRICING OVERVIEW, 2019-2021 (USD/KG) 42

5.4 IMPACT OF COVID-19 ON THE GLOBAL COATING PRE-TREATMENT MARKET 42

5.4.1 IMPACT OF COVID-19 ON SUPPLY CHAIN OF COATING PRE-TREATMENT 42

5.4.2 END USE INDUSTRY DEMAND 43

5.4.2.1 AUTOMOTIVE 43

5.4.2.2 AEROSPACE 43

6 GLOBAL COATING PRETREATMENT MARKET, BY TYPE 44

6.1 OVERVIEW 44

6.1.1 GLOBAL COATING PRETREATMENT MARKET ESTIMATES & FORECAST BY TYPE, 2023-203245

6.1.2 GLOBAL COATING PRETREATMENT MARKET ESTIMATES & FORECAST BY TYPE, 2023-203246

6.2 IRON PHOSPHATE 46

6.2.1 IRON PHOSPHATE MARKET ESTIMATES & FORECAST BY REGION,2023-203247

6.3 ZINC PHOSPHATE 48

6.3.1 ZINC PHOSPHATE MARKET ESTIMATES & FORECAST BY REGION,2023-203248

6.4 CHROMATE 49

6.4.1 CHROMATE MARKET ESTIMATES & FORECAST BY REGION,2023-203249

6.5 CHROME-FREE 50

6.5.1 CHROME FREE MARKET ESTIMATES & FORECAST BY REGION,2023-203250

6.6 PHOSPHATE-FREE 51

6.6.1 PHOSPHATE FREE MARKET ESTIMATES & FORECAST BY REGION,2023-203251

6.7 OTHERS 52

6.7.1 OTHERS MARKET ESTIMATES & FORECAST BY REGION,2023-203252

7 GLOBAL COATING PRETREATMENT MARKET, BY METAL SUBSTRATES 53

7.1 OVERVIEW 53

7.1.1 GLOBAL COATING PRETREATMENT MARKET ESTIMATES & FORECAST BY METAL SUBSTRATES, 2023-203253

7.1.2 GLOBAL COATING PRETREATMENT MARKET ESTIMATES & FORECAST BY METAL SUBSTRATES, 2023-203254

7.2 STEEL 55

7.2.1 STEEL MARKET ESTIMATES & FORECAST BY REGION,2023-203255

7.3 ALUMINUM 56

7.3.1 ALUMINUM MARKET ESTIMATES & FORECAST BY REGION,2023-203256

7.4 OTHERS 57

7.4.1 OTHERS MARKET ESTIMATES & FORECAST BY REGION,2023-203257

8 GLOBAL COATING PRETREATMENT MARKET, BY END-USE 58

8.1 OVERVIEW 58

8.1.1 GLOBAL COATING PRETREATMENT MARKET ESTIMATES & FORECAST BY END-USE, 2023-203259

8.1.2 GLOBAL COATING PRETREATMENT MARKET ESTIMATES & FORECAST BY END-USE, 2023-203260

8.2 AUTOMOTIVE 60

8.2.1 AUTOMOTIVE: MARKET ESTIMATES & FORECAST BY REGION,2023-203260

8.3 CONSTRUCTION 61

8.3.1 CONSTRUCTION MARKET ESTIMATES & FORECAST BY REGION,2023-203261

8.4 AEROSPACE 62

8.4.1 AEROSPACE: MARKET ESTIMATES & FORECAST BY REGION,2023-203262

8.5 CONSUMER APPLIANCES 63

8.5.1 CONSUMER APPLIANCES: MARKET ESTIMATES & FORECAST BY REGION,2023-203263

8.6 OTHERS 64

8.6.1 OTHERS: MARKET ESTIMATES & FORECAST BY REGION,2023-203264

9 GLOBAL COATING PRETREATMENT MARKET, BY REGION 66

9.1 OVERVIEW 66

9.2 NORTH AMERICA 69

9.2.1 US 73

9.2.2 CANADA 75

9.3 EUROPE 79

9.3.1 GERMANY 83

9.3.2 UK 86

9.3.3 FRANCE 88

9.3.4 ITALY 91

9.3.5 RUSSIA 94

9.3.6 REST OF EUROPE 97

9.4 ASIA-PACIFIC 101

9.4.1 CHINA 105

9.4.2 JAPAN 108

9.4.3 INDIA 111

9.4.4 AUSTRALIA & NEW ZEALAND 114

9.4.5 SOUTH KOREA 117

9.4.6 REST OF ASIA-PACIFIC 120

9.5 LATIN AMERICA 123

9.5.1 BRAZIL 127

9.5.2 MEXICO 130

9.5.3 ARGENTINA 133

9.5.4 REST OF LATIN AMERICA 136

9.6 MIDDLE EAST & AFRICA 139

9.6.1 GCC COUNTRIES 143

9.6.2 TURKEY 146

9.6.3 SOUTH AFRICA 149

9.6.4 REST OF MIDDLE EAST & AFRICA 152

10 COMPETITIVE LANDSCAPE 155

10.1 INTRODUCTION 155

10.2 MARKET STRATEGY ANALYSIS 155

10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 155

10.4 COMPETITIVE BENCHMARKING 156

11 COMPANY PROFILES 157

11.1 PPG INDUSTRIES, INC. 157

11.1.1 COMPANY OVERVIEW 157

11.1.2 FINANCIAL OVERVIEW 158

11.1.3 PRODUCTS OFFERED 158

11.1.4 KEY DEVELOPMENTS 159

11.1.5 SWOT ANALYSIS 159

11.1.6 KEY STRATEGIES 159

11.2 NIPPON PAINT HOLDINGS CO., LTD. 160

11.2.1 COMPANY OVERVIEW 160

11.2.2 FINANCIAL OVERVIEW 160

11.2.3 PRODUCTS OFFERED 161

11.2.4 KEY DEVELOPMENTS 161

11.2.5 SWOT ANALYSIS 162

11.2.6 KEY STRATEGIES 162

11.3 HENKEL AG & CO. KGAA 163

11.3.1 COMPANY OVERVIEW 163

11.3.2 FINANCIAL OVERVIEW 164

11.3.3 PRODUCTS OFFERED 164

11.3.4 KEY DEVELOPMENTS 165

11.3.5 SWOT ANALYSIS 165

11.3.6 KEY STRATEGIES 166

11.4 3M 167

11.4.1 COMPANY OVERVIEW 167

11.4.2 FINANCIAL OVERVIEW 167

11.4.3 PRODUCTS OFFERED 168

11.4.4 KEY DEVELOPMENTS 168

11.4.5 SWOT ANALYSIS 168

11.4.6 KEY STRATEGIES 168

11.5 THE SHERWIN-WILLIAMS COMPANY 169

11.5.1 COMPANY OVERVIEW 169

11.5.2 FINANCIAL OVERVIEW 169

11.5.3 PRODUCTS OFFERED 170

11.5.4 KEY DEVELOPMENT 170

11.5.5 SWOT ANALYSIS 170

11.5.6 KEY STRATEGIES 170

11.6 AKZO NOBEL N.V. 171

11.6.1 COMPANY OVERVIEW 171

11.6.2 FINANCIAL OVERVIEW 171

11.6.3 PRODUCTS OFFERED 172

11.6.4 KEY DEVELOPMENTS 172

11.6.5 SWOT ANALYSIS 172

11.6.6 KEY STRATEGIES 172

11.7 AXALTA COATING SYSTEMS LTD 173

11.7.1 COMPANY OVERVIEW 173

11.7.2 FINANCIAL OVERVIEW 174

11.7.3 PRODUCTS OFFERED 174

11.7.4 KEY DEVELOPMENTS 174

11.7.5 SWOT ANALYSIS 175

11.7.6 KEY STRATEGIES 175

11.8 VANCHEM PERFORMANCE CHEMICALS 176

11.8.1 COMPANY OVERVIEW 176

11.8.2 FINANCIAL OVERVIEW 176

11.8.3 PRODUCTS OFFERED 176

11.8.4 KEY DEVELOPMENTS 176

11.8.5 SWOT ANALYSIS 177

11.8.6 KEY STRATEGIES 177

11.9 TROY CHEMICAL INDUSTRIES 178

11.9.1 COMPANY OVERVIEW 178

11.9.2 FINANCIAL OVERVIEW 178

11.9.3 PRODUCTS OFFERED 178

11.9.4 KEY DEVELOPMENTS 178

11.9.5 SWOT ANALYSIS 179

11.9.6 KEY STRATEGIES 179

11.10 BASF SE 180

11.10.1 COMPANY OVERVIEW 180

11.10.2 FINANCIAL OVERVIEW 181

11.10.3 PRODUCTS OFFERED 182

11.10.4 KEY DEVELOPMENTS 182

11.10.5 SWOT ANALYSIS 183

11.10.6 KEY STRATEGIES 183

12 APPENDIX 184

12.1 REFERENCES 184

12.2 RELATED REPORTS 185