1. 方法論と範囲
1.1. 調査方法
1.2. 調査目的と調査範囲
2. 定義と概要
3. エグゼクティブ・サマリー
3.1. タイプ別スニペット
3.2. 展開モード別スニペット
3.3. 技術別スニペット
3.4. アプリケーション別スニペット
3.5. 地域別スニペット
4. ダイナミクス
4.1. 影響要因
4.1.1. 推進要因
4.1.1.1. 著名なテクノロジー企業による利用の高まり
4.1.1.2. 医療データの保護と誤った情報との戦い
4.1.2. 阻害要因
4.1.2.1. 限られた効果
4.1.3. 機会
4.1.4. 影響分析
5. 産業分析
5.1. ポーターのファイブフォース分析
5.2. サプライチェーン分析
5.3. 価格分析
5.4. 規制分析
5.5. ロシア・ウクライナ戦争の影響分析
5.6. DMI意見
6. COVID-19分析
6.1. COVID-19の分析
6.1.1. COVID-19以前のシナリオ
6.1.2. COVID-19開催中のシナリオ
6.1.3. COVID-19後のシナリオ
6.2. COVID-19中の価格ダイナミクス
6.3. 需給スペクトラム
6.4. パンデミック時の市場に関連する政府の取り組み
6.5. メーカーの戦略的取り組み
6.6. 結論
7. タイプ別
7.1. はじめに
7.1.1. 市場規模分析および前年比成長率分析（%）, タイプ別
7.1.2. 市場魅力度指数（タイプ別
7.2. 可視デジタル電子透かし
7.2.1. 導入
7.2.2. 市場規模分析と前年比成長率分析(%)
7.3. 不可視デジタル電子透かし
7.4. その他
8. 展開モード別
8.1. 導入
8.1.1. 市場規模分析および前年比成長率分析（%）、デプロイメントモード別
8.1.2. 市場魅力度指数（デプロイメントモード別
8.2. クラウドベース
8.2.1. 導入
8.2.2. 市場規模分析と前年比成長率分析(%)
8.3. オンプレミス
9. 技術別
9.1. 導入
9.1.1. 市場規模分析および前年比成長率分析(%), 技術別
9.1.2. 市場魅力度指数、技術別
9.2. 可逆デジタル電子透かし
9.2.1. 導入
9.2.2. 市場規模分析と前年比成長率分析(%)
9.3. 非可逆デジタル電子透かし
10. アプリケーション別
10.1. 導入
10.1.1. 市場規模分析および前年比成長率分析（%）, アプリケーション別
10.1.2. 市場魅力度指数、用途別
10.2. メディアとエンターテインメント
10.2.1. 序論
10.2.2. 市場規模分析と前年比成長率分析(%)
10.3. 認証とセキュリティ
10.4. 著作権保護
10.5. ブランディングとマーケティング
10.6. その他
11. 地域別
11.1. はじめに
11.1.1. 地域別市場規模分析および前年比成長率分析(%)
11.1.2. 市場魅力度指数、地域別
11.2. 北米
11.2.1. 序論
11.2.2. 主な地域別ダイナミクス
11.2.3. 市場規模分析および前年比成長率分析（%）, タイプ別
11.2.4. 市場規模分析およびYoY成長率分析（%）：デプロイメントモード別
11.2.5. 市場規模分析とYoY成長率分析（%）, 技術別
11.2.6. 市場規模分析およびYoY成長率分析（%）, アプリケーション別
11.2.7. 市場規模分析および前年比成長率分析(%)、国別
11.2.7.1. 米国
11.2.7.2. カナダ
11.2.7.3. メキシコ
11.3. ヨーロッパ
11.3.1. はじめに
11.3.2. 主な地域別動向
11.3.3. 市場規模分析および前年比成長率分析（%）, タイプ別
11.3.4. 市場規模分析およびYoY成長率分析（%）：デプロイメントモード別
11.3.5. 市場規模分析およびYoY成長率分析(%)、技術別
11.3.6. 市場規模分析およびYoY成長率分析（%）, アプリケーション別
11.3.7. 市場規模分析および前年比成長率分析(%)、国別
11.3.7.1. ドイツ
11.3.7.2. イギリス
11.3.7.3. フランス
11.3.7.4. イタリア
11.3.7.5. スペイン
11.3.7.6. その他のヨーロッパ
11.4. 南米
11.4.1. はじめに
11.4.2. 地域別主要市場
11.4.3. 市場規模分析および前年比成長率分析（%）, タイプ別
11.4.4. 市場規模分析およびYoY成長率分析（%）：デプロイメントモード別
11.4.5. 市場規模分析およびYoY成長率分析(%)、技術別
11.4.6. 市場規模分析およびYoY成長率分析(%)、アプリケーション別
11.4.7. 市場規模分析および前年比成長率分析(%)、国別
11.4.7.1. ブラジル
11.4.7.2. アルゼンチン
11.4.7.3. その他の南米諸国
11.5. アジア太平洋
11.5.1. はじめに
11.5.2. 主な地域別ダイナミクス
11.5.3. 市場規模分析および前年比成長率分析（%）, タイプ別
11.5.4. 市場規模分析とYoY成長率分析（%）：展開モード別
11.5.5. 市場規模分析とYoY成長率分析（%）, 技術別
11.5.6. 市場規模分析とYoY成長率分析（%）, アプリケーション別
11.5.7. 市場規模分析および前年比成長率分析(%)、国別
11.5.7.1. 中国
11.5.7.2. インド
11.5.7.3. 日本
11.5.7.4. オーストラリア
11.5.7.5. その他のアジア太平洋地域
11.6. 中東・アフリカ
11.6.1. 序論
11.6.2. 主な地域別ダイナミクス
11.6.3. 市場規模分析および前年比成長率分析（%）, タイプ別
11.6.4. 市場規模分析およびYoY成長率分析（%）：デプロイメントモード別
11.6.5. 市場規模分析とYoY成長率分析（%）, 技術別
11.6.6. 市場規模分析とYoY成長率分析（%）, アプリケーション別
12. 競争環境
12.1. 競争シナリオ
12.2. 市場ポジショニング／シェア分析
12.3. M&A分析
13. 企業プロフィール
13.1. Digimarc Corporation*
13.1.1. Company Overview
13.1.2. Product Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. Nielsen Holdings PLC
13.3. Civolution (Kudelski Group)
13.4. Verance Corporation
13.5. MarkAny Inc.
13.6. Kantar Media
13.7. Digify
13.8. Verimatrix
13.9. Vobile Group Limited
13.10. ZOO Digital Group PLC
リストは網羅的ではありません
14. 付録
14.1. 会社概要とサービス
14.2. お問い合わせ
Global Digital Watermarking Market reached US$ 1.36 billion in 2023 and is expected to reach US$ 3.09 billion by 2031, growing with a CAGR of 10.80% during the forecast period 2024-2031.
The substantial expansion of this market is chiefly propelled by the rising demand for digital rights management and the safeguarding of intellectual property across diverse sectors. The demand for secure and efficient content management systems, particularly in the media and entertainment sectors, drives market expansion.
A key growth element for the digital watermark technology industry is the swift digitization across multiple sectors, including media, entertainment and education. With the increasing digitization and online distribution of content, the risk of piracy and unlawful usage intensifies, requiring the implementation of digital watermarking systems. These solutions provide a dependable approach for integrating information into digital media, facilitating the tracking and verification of content ownership and utilization.
The rising occurrences of digital piracy and copyright violations also assist market growth. Industries like media and entertainment are especially susceptible, experiencing significant revenue declines due to illicit content distribution. Digital watermark technology offers an efficient solution to these challenges by allowing content creators and distributors to implant unique identifiers within their media, hence enhancing tracking and enforcement of intellectual property rights.
Dynamics
The Rising Utilization By Prominent Technology Firms
Google has deployed its SynthID tool to watermark and identify AI-generated images, placing a digital watermark within the image pixels that is imperceptible to the human eye yet detectable for identifying purposes. Meta designates AI-generated content on its platforms, Instagram and Facebook, as "Made by AI," emphasizing the significance of watermarking in differentiating AI-produced media.
Furthermore, OpenAI's recent declaration in early 2024 regarding technologies designed to distinguish between legitimate and AI-generated photographs underscores the increasing necessity for digital watermarking. OpenAI has joined the Steering Committee of the Coalition for Information Provenance and validity (C2PA), endorsing international standards for validating the validity of digital content. These initiatives, supported by prominent industry stakeholders such as Microsoft, software companies, camera producers and internet platforms, stimulate the demand for effective digital watermarking solutions across multiple sectors.
Protecting Medical Data And Combatting Misinformation
A recent study by Tanya Koohpayeh Araghi at the Universitat Oberta de Catalunya (UOC) has introduced an innovative approach to securing digital data, specifically regarding medical images. The research demonstrates significant advancements in data security with a novel digital watermarking technique that incorporates invisible watermarks and digital signatures within files. This development is particularly relevant to medical imaging—such as X-rays, CT scans and MRIs—ensuring the validity and integrity of these images when shared online.
The notion extends to multimedia content, facilitating strategies to combat misinformation by providing a reliable mechanism for tracking the origin and authenticity of digital materials. The study employs a combination of discrete wavelet transform (DWT) and singular value decomposition (SVD) to produce robust and inconspicuous digital watermarks. These watermarks are robust against common digital vulnerabilities, including as filtering and signal processing attacks.
Furthermore, the innovative method reduces computational complexity, hence improving its efficiency and accessibility for widespread application. The implementation of this technique in combatting fake news highlights its broader potential, enabling the detection of modified content and aiding in the identification of disinformation sources. This research is driving the market for advanced digital watermarking solutions, enhancing security across various sectors, including healthcare, media and cybersecurity.
Limited Effectiveness
Experts and an NBC News study indicate that, despite initiatives by firms like Adobe and Meta to establish watermarking standards, such as the C2PA watermark, the outcomes have been disappointing. Although these projects seek to enlighten the public about AI-generated content, the technology is still nascent and has not yet demonstrated its efficacy in effectively mitigating disinformation.
A primary limitation of watermarking technology is its susceptibility to evasion techniques. Invisible tags included in metadata and visible labels on photographs can be effortlessly eliminated using straightforward methods such as cropping or screenshotting. Moreover, prominent social media and technology firms have yet to implement rigorous regulations necessitating the labeling of AI-generated or AI-modified content, hence diminishing the efficacy of watermarking as a deterrent against the dissemination of incorrect information.
Segment Analysis
The global digital watermarking market is segmented based on type, deployment mode, technology, application and region.
Advancement In Invisible Digital Watermarking
Invisible watermarks are imperceptible to the human eye and are integrated into the digital content without impacting the viewer's experience. These watermarks are generally employed for forensic analysis, copyright safeguarding and broadcast surveillance. Invisible watermarks offer significant security benefits while preserving the content's visual integrity, rendering them particularly advantageous in sensitive and high-value contexts.
The invisible digital watermark sector experiences innovations with Google's launch of SynthID, a groundbreaking tool intended for inserting inconspicuous identity markers in generative graphics. SynthID, created by Google DeepMind, incorporates an imperceptible watermark at the pixel level, facilitating straightforward verification without compromising image quality or visibility to the human eye.
SynthID will first be accessible to a restricted cohort of users via Google’s Imagen AI, which is a component of their cloud-based generative art toolkit. This technology corresponds with increasing market expectations for transparency in AI-generated content, especially as the functionalities of generative tools evolve.
Geographical Penetration
Rising Use In Several Industries In North America
North America digital watermarking market is witnessing substantial expansion, propelled by rising need for content authentication, copyright protection and secure digital media delivery. Industries including entertainment, media and advertising are swiftly implementing watermarking solutions to protect digital assets due to increasing apprehensions around piracy and unauthorized copying.
Moreover, as AI-generated material proliferates, firms are investing in invisible watermarking technologies that can integrate seamlessly with digital content without compromising its quality or appearance, rendering them especially attractive for creative sectors.
North American regulations are progressively endorsing digital watermarking as a mechanism for copyright enforcement and content transparency. Regulatory frameworks, including the United States Digital Millennium Copyright Act (DMCA), furnish legal support for the safeguarding of watermarked property, granting content creators and companies avenues for redress against infringement.
Competitive Landscape
The major global players in the market include Digimarc Corporation, Nielsen Holdings PLC, Civolution (Kudelski Group), Verance Corporation, MarkAny Inc., Kantar Media, Digify, Verimatrix, Vobile Group Limited and ZOO Digital Group PLC.
Russia-Ukraine War Impact Analysis
The Russia-Ukraine crisis has impacted the digital watermarking sector, particularly as cyber warfare and information security gain prominence in the digital landscape. Since the conflict began in February 2022, Russia and Ukraine have encountered heightened cyber threats, including targeted assaults on digital infrastructure via DDoS and data-wiping methods.
The circumstances have intensified the demand for effective digital watermarking solutions to safeguard media integrity and prevent misinformation. Digital watermarking, integral to cybersecurity tactics, facilitates the identification and monitoring of digital material distribution, crucial for nations aiming to safeguard information and uphold narrative authenticity during crises.
Moreover, the battle has precipitated a transition towards cloud computing and improved digital resilience. Assaults on physical data centers have compelled governments and enterprises to shift data and applications to the cloud for enhanced security and continuity. In this context, digital watermarking is becoming an essential instrument for overseeing sensitive information in cloud-based systems, guaranteeing authenticity and traceability in situations with increased privacy requirements.
Type
• Visible Watermarking
• Invisible Watermarking
• Others
Deployment Mode
• Cloud-Based
• On-Premise
Technology
• Reversible Watermarking
• Non-Reversible Watermarking
Application
• Media and Entertainment
• Authentication and Security
• Copyright Protection
• Branding and Marketing
• Others
By Region
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In September 2023, Digimarc introduced the pioneering Secure, Automated, Fair and Efficient (SAFE) Digital Copyright Protection, representing a notable advancement in the Digital Watermark Technology sector. This innovative solution meets the changing requirements of content creators and businesses by offering a thorough and sophisticated method for digital copyright protection.
Why Purchase the Report?
• To visualize the global digital watermarking market segmentation based on type, deployment mode, technology, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the digital watermarking market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global digital watermarking market report would provide approximately 70 tables, 62 figures and 212 pages
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Type
3.2. Snippet by Deployment Mode
3.3. Snippet By Technology
3.4. Snippet by Application
3.5. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. The Rising Utilization By Prominent Technology Firms
4.1.1.2. Protecting Medical Data And Combatting Misinformation
4.1.2. Restraints
4.1.2.1. Limited Effectiveness
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID-19
6.1.2. Scenario During COVID-19
6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
7.1.2. Market Attractiveness Index, By Type
7.2. Visible Watermarking*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Invisible Watermarking
7.4. Others
8. By Deployment Mode
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
8.1.2. Market Attractiveness Index, By Deployment Mode
8.2. Cloud-Based*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premise
9. By Technology
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
9.1.2. Market Attractiveness Index, By Technology
9.2. Reversible Watermarking*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Non-Reversible Watermarking
10. By Application
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.1.2. Market Attractiveness Index, By Application
10.2. Media and Entertainment*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Authentication and Security
10.4. Copyright Protection
10.5. Branding and Marketing
10.6. Others
11. By Region
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
11.1.2. Market Attractiveness Index, By Region
11.2. North America
11.2.1. Introduction
11.2.2. Key Region-Specific Dynamics
11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.2.7.1. US
11.2.7.2. Canada
11.2.7.3. Mexico
11.3. Europe
11.3.1. Introduction
11.3.2. Key Region-Specific Dynamics
11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.3.7.1. Germany
11.3.7.2. UK
11.3.7.3. France
11.3.7.4. Italy
11.3.7.5. Spain
11.3.7.6. Rest of Europe
11.4. South America
11.4.1. Introduction
11.4.2. Key Region-Specific Dynamics
11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.4.7.1. Brazil
11.4.7.2. Argentina
11.4.7.3. Rest of South America
11.5. Asia-Pacific
11.5.1. Introduction
11.5.2. Key Region-Specific Dynamics
11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.5.7.1. China
11.5.7.2. India
11.5.7.3. Japan
11.5.7.4. Australia
11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
11.6.1. Introduction
11.6.2. Key Region-Specific Dynamics
11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. Digimarc Corporation*
13.1.1. Company Overview
13.1.2. Product Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. Nielsen Holdings PLC
13.3. Civolution (Kudelski Group)
13.4. Verance Corporation
13.5. MarkAny Inc.
13.6. Kantar Media
13.7. Digify
13.8. Verimatrix
13.9. Vobile Group Limited
13.10. ZOO Digital Group PLC
LIST NOT EXHAUSTIVE
14. Appendix
14.1. About Us and Services
14.2. Contact Us
❖ 世界のデジタル電子透かし市場に関するよくある質問(FAQ) ❖
・デジタル電子透かしの世界市場規模は？
→DataM Intelligence社は2023年のデジタル電子透かしの世界市場規模を13億6,000万米ドルと推定しています。
・デジタル電子透かしの世界市場予測は？
→DataM Intelligence社は2031年のデジタル電子透かしの世界市場規模を30億9,000万米ドルと予測しています。
・デジタル電子透かし市場の成長率は？
→DataM Intelligence社はデジタル電子透かしの世界市場が2024年～2031年に年平均10.8%成長すると予測しています。
・世界のデジタル電子透かし市場における主要企業は？
→DataM Intelligence社は「Digimarc Corporation, Nielsen Holdings PLC, Civolution (Kudelski Group), Verance Corporation, MarkAny Inc., Kantar Media, Digify, Verimatrix, Vobile Group Limited and ZOO Digital Group PLC.など ...」をグローバルデジタル電子透かし市場の主要企業として認識しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、納品レポートの情報と少し異なる場合があります。
