The Japan tyre market size was valued at 125.4 Million Units in 2024. Looking forward, IMARC Group estimates the market to reach 145.4 Million Units by 2033. exhibiting a CAGR of 1.6% from 2025-2033. The Japan tyre market is driven by factors such as increasing automotive production, growing demand for fuel-efficient and eco-friendly tyres, and advancements in tyre technology. Additionally, stringent government regulations on vehicle safety and emissions, along with rising consumer preference for premium tyres, further contribute to the market growth.
The Japan tyre market is evolving rapidly in response to changing consumer demands, stringent environmental regulations, and transformative shifts in automotive technology. As one of the most advanced automotive hubs in the world, Japan is at the forefront of tyre innovation, with a strong emphasis on fuel efficiency, sustainability, and performance optimization.
Tyres, once viewed solely as a functional vehicle component, are now central to achieving fuel economy, safety, and reduced carbon emissions. This shift has positioned the tyre industry as a critical contributor to Japan’s broader automotive and environmental objectives.
Key Growth Drivers of the Japan Tyre Market
1. Rising Demand for Fuel-Efficient and Eco-Friendly Tyres
Fuel-efficient tyres, designed to reduce rolling resistance and improve mileage, are gaining significant popularity among both consumers and manufacturers in Japan. These tyres directly contribute to lower fuel consumption and help reduce vehicle emissions—aligning perfectly with the nation’s commitment to environmental sustainability and carbon neutrality.
Major automotive brands in Japan, including Toyota, Honda, Nissan, and Mazda, are integrating green tyre technology into their vehicle designs to support emission reduction goals. For instance, Mazda’s pledge to cut emissions by 50% by 2030 and 90% by 2050 emphasizes the crucial role of low-resistance tyres in eco-conscious vehicle manufacturing.
2. Regulatory Push for Safety and Emission Compliance
Japan’s stringent regulations surrounding vehicle performance and emissions continue to drive innovation in the tyre industry. Manufacturers must comply with standards related to traction control, braking effectiveness, wet-weather grip, and overall durability. These performance benchmarks have led to advanced tyre technologies that meet safety regulations while enhancing environmental performance.
3. Shift Toward Sustainable and Green Materials
The increasing focus on sustainable production practices and eco-conscious consumer preferences is driving the transition to green tyres. Tyre manufacturers are increasingly adopting recycled and natural rubber materials, alongside energy-efficient production processes. In 2023 alone, Japan generated over 78 million replacement tyres, with a significant portion recycled or reused—an encouraging sign of the country’s commitment to circular economy principles.
Emerging Trends Reshaping the Tyre Industry
Smart Tyre Technology Accelerating with EV Adoption
Japan’s growing fleet of electric vehicles (EVs) has sparked an evolution in tyre technology. In 2023, over 3.45 million new EVs were registered, accounting for 7% of total vehicle sales. This growth is fueling demand for smart tyres equipped with advanced sensors that monitor pressure, temperature, wear levels, and tread depth in real time.
These intelligent tyres provide critical data to drivers and fleet managers, improving vehicle safety, performance, and maintenance scheduling. The integration of connected systems and predictive analytics into tyre technology is transforming the role of tyres from passive components to active safety and performance tools, particularly in electric and connected vehicle ecosystems.
Rising Demand for High-Performance Tyres
With a growing interest in premium and performance-oriented vehicles, Japanese consumers are increasingly opting for high-performance tyres that deliver enhanced grip, comfort, and stability. This trend is especially prominent in the sports, luxury, and SUV segments, where drivers seek optimal handling and driving experience.
Manufacturers are also producing specialized tyres tailored to seasonal and road conditions, such as snow tyres, wet-weather tyres, and EV-specific tyres, further diversifying the market and meeting niche demands.
Japan Tyre Market Segmentation Overview
The market is segmented across various dimensions, each contributing to the comprehensive landscape of the tyre industry in Japan:
By Vehicle Type:
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Passenger Car Tyres (dominant segment)
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Light Truck Tyres
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Truck and Bus Tyres
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Special Vehicle Tyres
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Motorcycle Tyres
Passenger car tyres remain the largest market segment, driven by Japan’s high private vehicle ownership rate and consumer focus on safety, comfort, and efficiency. High-performance and eco-friendly tyres in this category continue to witness strong demand.
By OEM and Replacement Market:
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OEM Tyres (Original Equipment)
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Replacement Tyres (Aftermarket)
The replacement tyre segment leads in volume and revenue, largely due to Japan’s aging vehicle fleet and strong culture of routine tyre replacement and maintenance. Consumers are becoming more selective, preferring high-durability, low-noise, and fuel-efficient aftermarket tyres.
By Import and Export:
Japan imports a diverse range of tyres to meet specific vehicle and market needs, while its exports continue to thrive, particularly in regions that value Japan’s reputation for quality and advanced tyre technology. Japanese tyre manufacturers supply premium, high-performance, and sustainable tyres to international markets, reinforcing their global leadership.
By Tyre Construction Type:
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Radial Tyres (market leader)
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Bias Tyres
Radial tyres dominate due to superior fuel efficiency, longer tread life, and better handling. They are favored across most vehicle categories, especially in passenger and commercial vehicles, where performance and safety are top priorities.
By Tyre Tube Type:
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Tubeless Tyres
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Tube Tyres
The trend is shifting rapidly towards tubeless tyres, which offer greater safety, reduced maintenance, and improved durability. Tube tyres are still in use in older models or cost-sensitive applications but are steadily being replaced in favor of modern alternatives.
Competitive Landscape and Strategic Initiatives
Japan’s tyre industry is highly competitive and innovation-driven, featuring prominent domestic players such as Bridgestone, Yokohama, and Toyo Tires, along with global competitors. The market is characterized by:
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Continuous R&D investment
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Smart technology integration
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Strategic OEM collaborations
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Sustainability-focused initiatives
Manufacturers are leveraging advanced materials, AI-driven design, and IoT-enabled features to enhance product offerings. Additionally, collaborations with vehicle manufacturers are helping streamline tyre integration into new vehicle platforms.
Recent Developments and Industry News:
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Yokohama introduced the ADVAN V61, a premium SUV tyre aimed at fuel efficiency and noise reduction.
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Bridgestone committed ¥27 billion to expand production of high-rim-diameter premium tyres, reinforcing its Enliten technology platform.
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YOKOHAMA announced a 35% production capacity increase for motorsport tyres at its Mishima Plant, targeting the global performance tyre segment.
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TVS Srichakra’s Eurogrip brand is expanding into fuel-efficient tyres for EVs, increasing product portfolio diversity and export potential.
Strategic Insights and Market Opportunities
Key opportunities in the Japanese tyre market include:
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Expansion of smart and connected tyre systems
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EV-specific tyre development
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Growth in eco-conscious consumer segments
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Global export expansion and market diversification
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Integration of AI and predictive analytics in tyre maintenance solutions
Conclusion and Future Outlook
The Japan tyre market stands at a pivotal juncture where technological advancement, environmental responsibility, and consumer sophistication are converging to shape the future of mobility. With sustained momentum in fuel efficiency, smart technologies, and premium product development, the tyre industry is poised for continued growth.
From urban commuters to commercial fleet operators, the market offers tailored tyre solutions that address diverse needs. As regulatory frameworks evolve and consumer preferences shift, manufacturers must remain agile and innovative to capture market share and remain competitive in a future defined by mobility intelligence, sustainability, and performance excellence.
Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Japan Tyre Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Vehicle Type
5.5 Market Breakup by OEM and Replacement Segment
5.6 Market Breakup by Radial and Bias Tyre
5.7 Market Breakup by Tube and Tubeless Tyre
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Tyre Manufacturing
5.10.5 Marketing
5.10.6 Distribution
5.10.7 End-Users
5.10.8 Recycling
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 PESTEL Analysis
5.12.1 Political
5.12.2 Economic
5.12.3 Social
5.12.4 Legal
5.12.5 Environmental
5.12.6 Technological
5.13 Price Analysis
5.13.1 Price Indicators
5.13.2 Price Structure
5.13.3 Margin Analysis
6 Market Breakup by Vehicle Type
6.1 Passenger Car Tyres
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Light Truck Tyres
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Truck and Bus Tyres
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Special Vehicle Tyres
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Motorcycle Tyres
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by OEM and Replacement Segment
7.1 OEM Tyres
7.1.1 Market Trends
7.1.2 Market Breakup by Type
7.1.2.1 Passenger Car Tyres
7.1.2.1.1 Market Trends
7.1.2.1.2 Market Forecast
7.1.2.2 Light Truck Tyres
7.1.2.2.1 Market Trends
7.1.2.2.2 Market Forecast
7.1.2.3 Truck and Bus Tyres
7.1.2.3.1 Market Trends
7.1.2.3.2 Market Forecast
7.1.2.4 Special Vehicle Tyres
7.1.2.4.1 Market Trends
7.1.2.4.2 Market Forecast
7.1.2.5 Motorcycle Tyres
7.1.2.5.1 Market Trends
7.1.2.5.2 Market Forecast
7.1.3 Market Forecast
7.2 Replacement Tyres
7.2.1 Market Trends
7.2.2 Market Breakup by Type
7.2.2.1 Passenger Car Tyres
7.2.2.1.1 Market Trends
7.2.2.1.2 Market Forecast
7.2.2.2 Light Truck Tyres
7.2.2.2.1 Market Trends
7.2.2.2.2 Market Forecast
7.2.2.3 Truck and Bus Tyres
7.2.2.3.1 Market Trends
7.2.2.3.2 Market Forecast
7.2.2.4 Special Vehicle Tyres
7.2.2.4.1 Market Trends
7.2.2.4.2 Market Forecast
7.2.2.5 Motorcycle Tyres
7.2.2.5.1 Market Trends
7.2.2.5.2 Market Forecast
8 Imports and Exports
8.1 Imports
8.2 Exports
9 Market Breakup by Radial and Bias Tyres
9.1 Bias Tyres
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Radial Tyres
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Tube and Tubeless Tyres
10.1 Tube Tyres
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Tubeless Tyres
10.2.1 Market Trends
10.2.2 Market Forecast
11 Government Regulations
12 Strategic Recommendations
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
List of Figures
Figure 1: Japan: Tyre Market: Major Drivers and Challenges
Figure 2: Japan: Tyre Market: Sales Volume (in Million Units), 2019-2024
Figure 3: Japan: Tyre Market: Sales Value (in Million USD), 2019-2024
Figure 4: Japan: Tyre Market: Breakup by Vehicle Type (in %), 2024
Figure 5: Japan: Tyre Market: Breakup by OEM and Replacement Segment (in %), 2024
Figure 6: Japan: Tyre Market: Breakup by Radial and Bias Tyres (in %), 2024
Figure 7: Japan: Tyre Market: Breakup by Tube and Tubeless Tyres (in %), 2024
Figure 8: Japan: Tyre Market Forecast: Sales Volume (in Million Units), 2025-2033
Figure 9: Japan: Tyre Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Japan: Tyre Industry: SWOT Analysis
Figure 11: Japan: Tyre Industry: Value Chain Analysis
Figure 12: Japan: Tyre Industry: Porter’s Five Forces Analysis
Figure 13: Japan: Tyre Industry: PESTEL Analysis
Figure 14: Japan: Tyres (Passenger Car Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Japan: Tyres (Passenger Car Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Japan: Tyres (Light Truck Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Japan: Tyres (Light Truck Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Japan: Tyres (Truck and Bus Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Japan: Tyres (Truck and Bus Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Japan: Tyres (Special Vehicle Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Japan: Tyres (Special Vehicle Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Japan: Tyres (Motorcycle Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Japan: Tyres (Motorcycle Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Japan: OEM Tyres (Passenger Car Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Japan: OEM Tyres (Passenger Car Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Japan: OEM Tyres (Light Truck Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Japan: OEM Tyres (Light Truck Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Japan: OEM Tyres (Truck and Bus Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Japan: OEM Tyres (Truck and Bus Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Japan: OEM Tyres (Special Vehicle Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Japan: OEM Tyres (Special Vehicle Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Japan: OEM Tyres (Motorcycle Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Japan: OEM Tyres (Motorcycle Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Japan: Replacement Tyres (Passenger Car Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Japan: Replacement Tyres (Passenger Car Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Japan: Replacement Tyres (Light Truck Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Japan: Replacement Tyres (Light Truck Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Japan: Replacement Tyres (Truck and Bus Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Japan: Replacement Tyres (Truck and Bus Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Japan: Replacement Tyres (Special Vehicle Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Japan: Replacement Tyres (Special Vehicle Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Japan: Replacement Tyres (Motorcycle Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Japan: Replacement Tyres (Motorcycle Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Japan: Tyre Market: Import Value (in Million USD), 2019-2024
Figure 45: Japan: Tyre Market: Export Value (in Million USD), 2019-2024
Figure 46: Japan: Tyre (Bias Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Japan: Tyre (Bias Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Japan: Tyre (Radial Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Japan: Tyre (Radial Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Japan: Tyre (Tube Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Japan: Tyre (Tube Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Japan: Tyre (Tubeless Tyres) Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Japan: Tyre (Tubeless Tyres) Market Forecast: Sales Value (in Million USD), 2025-2033
List of Tables
Table 1: Japan: Tyre Market: Key Industry Highlights, 2024 and 2033
Table 2: Japan: Tyre Market Forecast: Breakup by Vehicle Type (in Million USD), 2025-2033
Table 3: Japan: Tyre Market Forecast: Breakup by OEM and Replacement Segment (in Million USD), 2025-2033
Table 4: Japan: Tyre Market Forecast: Breakup by Radial and Bias Tyres (in Million USD), 2025-2033
Table 5: Japan: Tyre Market Forecast: Breakup by Tube and Tubeless Tyres (in Million USD), 2025-2033
Table 6: Japan: Tyre Market: Import Data by Country
Table 7: Japan: Tyre Market: Export Data by Country
Table 8: Japan: Tyre Market Structure
Table 9: Japan: Tyre Market: Key Players