【英語タイトル】Global Cream Market - 2022-2029
	・商品コード：DTM23FB09 ・発行会社（調査会社）：DataM Intelligence ・発行日：2023年1月 ・ページ数：170 ・レポート言語：英語 ・レポート形式：PDF ・納品方法：Eメール ・調査対象地域：グローバル ・産業分野：食品

Cream is a dairy product that is prepared from milk and has a certain level of saturated fat content in them. It has many culinary uses in sweet, bitter, salty, and tangy dishes. The cream is an ingredient in many foods, such as ice cream, sauces, soups, stews, puddings, custard bases, and cakes. Different types of creams are classified on the bases of the fat content present in them. Creams are pasteurized to inactive enzymes and microorganisms, thus extending their shelf life. Furthermore, improvement is co-related with the development process for dairy cream as companies seek to increase their market share and extend their ranges.

Growth potential in this market is likely to include innovative product development with low trans-fat and organic cream products. Increased product launches with creative ideas such as flavored, low-calorie, and low-fat cream are likely to propel the industry forward. Furthermore, cream’s vast range of applications, from bread to confectionary, drives the market growth.

The global cream market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 4.01% during the forecast period (2022-2029).

Market Dynamics: Growing cream market with a rising focus on plant-based creamers for product innovation to catch up with dairy

While dairy cream innovations proliferated, the future growth of dairy and non-dairy products will depend on addressing processing concerns and matching dairy’s versatility. The percentage of product launches carrying vegan claims has increased over the past few years; however, it still represents a very small share of the global market. A substantial proportion of customers report interest in minimizing their animal foods intake, including dairy. Henceforth, there is an opportunity for more innovation in the product space to appeal to customers looking for more variation in their meals without animal ingredients. For instance, on 6 January 2022, premium ice cream maker Ben & Jerry’s announced the addition of two new plant-based flavors to the company’s ice cream lineup. The Non-Dairy Boom Chocolate and Non-Dairy Bananas Foster bring the brand’s official dairy-free count to 20 products. Both flavors are also being released as part of the Core range – ice cream filled with a dense, spoonable center down the middle of the pint.

Plant-based product manufacturers invest in high-tech machinery to continue the market growth trajectory and spend ample money on R&D for processing and mimicking dairy better. To cater to cafes, multiple oat milk brands have launched new products designed to mimic the properties of dairy. Innovation in the plant-based industry has included not only liquid cream substitutes but also powders, whipped toppings, and even sour cream, which replaced dairy-based ingredients in recipes. For instance, on 6 September 2021, NOTO launched vegan ice cream – a collection of frozen guilt-free desserts, dairy-free, with zero added sugar and made using almond protein. They are thrilled to bring their next-level low-calorie ice creams to the vegan and dairy-free market. It is their first launch in plant-based indulgence. The new range has a creamy, dreamy texture with crunchy inclusions and luscious swirls that will leave you longing for more.

However, lactose intolerance is a common disease, and it is most often seen in adolescents and young adults. According to the National Center of Biotechnology Information, 65% of the world’s population is lactose intolerant. The rising majority of this disease is anticipated to affect market growth in the coming years. Moreover, companies have to invest ample money to produce a non-dairy product, which can restrain mid-level companies.

Market Segmentation: The bakery segment had the most increased demand in the cream market

Bakery products are too high demand for the foreseeable years. While baking a cake, it is important to consider which cream to use based on the white kind of cake they are looking for. Creams vary in fat content, which needs to be factored in before they begin baking their cake. The rising incorporation of the product in several processed food products is anticipated to support the steady growth of bakery foods. For instance, in April 2021, Dairy Day, an Indian brand, introduced a new range of ice cream cakes in the market with four new flavors.

Moreover, the easy availability of an extensive range of products in numerous convenience stores is expected to boost household use. The household segment is growing at a CAGR of YY% over the industry forecast period. The increasing trend of home cooking instead of dining out and the easy availability of several dairy products that save time from scratch cooking are forcing consumers to opt for innovative and healthier versions of creams. Moreover, the new products included reduced fat and sugar offerings, hearty sourdough, and indulgent sweet treats. Therefore, investors are widely investing in bakery products and existing ones expanding their business. For instance, on 14 December 2022, the M&S Collection Sourdough loaves represented a huge investment for its bakery partner, Jones Village Bakery, as the Wrexham business opened a £16m production line to produce the range.

Geographical Penetration: Europe the dominating region during the forecast period

The market value in Europe stood at YY million in 2021, and the region is anticipated to continue dominating the global industry in the forthcoming years. Several dairy products constitute an essential part of the diet in many European countries, especially the U.K., Germany, France, and Italy. The increasing consumer interests in-home cooking and backing have led them to purchase several dairy products, including cream. Europe has observed a strong demand for bakery products and coffee for the past several years, ensuring strong sales during the industry forecast period. Europe is a significant marketplace worldwide, and the consumption pattern of vegan and dairy variants varies according to the domestic needs and cultures in different countries. For instance, Germany focuses more on organic, natural, and vegan products, while the U.K. is the largest market for new and whipped varieties. For instance, on 14 July 2020, Nestle launched non-dairy Starbucks creamers at retail. Made with a blend of almond and oat milk, Starbucks Non-Dairy Creamers are available in two flavors: caramel and hazelnut. The caramel creamer was inspired by Starbucks’ Caramel Macchiato, while the hazelnut variety inspired the Hazelnut Latte.

North America is anticipated to be the second-most dominant region in market share. Dairy and vegan variants remain dynamic in North America. Retail value sales of the vegan product continue to boom as more American consumers are willing to pay extra for better quality food. Food origin, safety, nutritional content, and health consciousness are increasingly important issues for American consumers, increasing demand for good quality cream and its products. The preference for organic and plant-based foods has driven demand for vegan and organic products. In North America, Land O Lakes, Dean Foods, Dairy Farmers of America Inc., and Agropur are key players operating in the market and constantly focusing on expanding their product portfolio or product offerings.

Nonetheless, Asia Pacific and South America are anticipated to witness significant growth during the industry forecast period. Several factors, including improving consumers’ living standards and rising disposable incomes, have increased the population’s purchasing power. With higher living standards, processed foods, such as cakes, pastries, and coffee, have grown as consumers are more willing to buy these products. It is especially true among young consumers. Furthermore, emerging and urbanizing economies of the Middle East and Africa are expected to become global hotspots in the market during the upcoming years.

Competitive Landscape:

Prominent key players operating in the market have realized the growth potential of this market and, therefore, are making continuous efforts to innovate, launch new products, and enhance their cream products in the market to establish their prominence. The global market remains moderately consolidated, owing to the prominence of a few leading players across the globe. Some players are Glanbia Plc., Groupe Lactalis, Savencia Fromage & Dairy, Fonterra Co-operative Group, GCMMF(Amul), FrieslandCampina, DMK Group, Arla Foods, SODIAAL and Saputo, accounting for the leading position. However, technological advancement resulting in superior product characteristics is the key to the growth trajectory of vegan products. The strong focus of companies such as Glanbia Plc. and Amul on strong product offerings and successful penetration across major revenue-generating regions will help them secure their leading position in the market.

For instance, on 20 April 2022, Dairy Day, Ice Creams, one of the leading ice cream brands in India, with an extensive presence in Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Pondicherry and Goa, announced the launch of premium ice cream tubs – Red Velvet and Choco Cake & Fudge ice creams. Each tub can serve up to 5 persons. Dairy Day’s Red velvet ice cream has eggless red velvet cake and cheese. It blends a red velvet-flavored cream base with bits of red velvet cake and cherry. The company claimed that the 480ml Red Velvet ice cream tub is visually stunning and is a premium treat for consumers.

On 20 August 2021, Good Culture launched a line of lactose-free dairy products. Cultured foods brand Good Culture rolled out a suite of new products, including its first lactose-free line and squeezable sour cream pouches. The offerings are made with pasture-raised milk sourced from small family farms in the Midwest and feature live and active cultures. The new Lactose-Free Cottage Cheese is made with five ingredients: milk, cream, sea salt, live and active cultures, and lactase enzyme. Each serving contains 14 grams of protein. The cottage cheese comes in a 15-oz tub and retails for $3.49.

On 22 November 2022, Unilever announced the launch of ice cream from cow-free dairy. Successfully, in a burgeoning industry dominated by smaller startups, Unilever could be the first major food company to create an ice cream made from cow-free dairy, dubbed lab-grown milk. A consumer giant like Unilever developing a precision fermentation version of one of its major brands raises hopes that the technology can scale up and be cost-effective.

On 25 January 2020, Silk launched a dairy-free version of heavy whipping cream made with coconut oil, sunflower oil, faba bean protein and guar gum. The product is vegan, gluten-free, non-GMO Project Verified, and keto-friendly. Silk was an opportunity for a plant-based heavy whipping cream alternative. They wanted to provide an easy swap for those looking to incorporate more dairy-free options into their diet. As America’s No. 1 plant-based beverage brand, they are responsible for creating plant-based options that everyone will love and enjoy.

COVID-19 Impact: Negative impact on the global cream market

The pandemic and COVID-19 impact has led the growing market to decline by half its growth pace. The pandemic has changed the purchasing pattern of consumers. Several countries are in lockdown, and the global economy is in crisis due to the pandemic. Due to the lockdown, there have been certain alterations in the buying pattern of consumers. Various government bodies impose rules and regulations regarding purchasing essential products. As the situation worsens with all the developed countries, the government keeps changing its rules. It has affected consumer buying behavior. As consumers are requested to home quarantine in most countries that have given them a platform to cook fresh, the demand for the product for preparing fresh home-cooked is increasing. But, the demand for the product from the processed food industry and catering sector has declined during the COVID-19 period. The product has a very low shelf-life, making it difficult to keep the same stocks. It made it difficult for the manufacturers to cope with the situation. In 2020, the cream market witnessed growth due to the implementation of several strategies. However, the companies lost traditional impulse purchases as more people ordered online and avoided time spent in stores.

Moreover, according to FAO, households switched from fresh to packaged milk. Small and non-cooperative smallholders, accordingly – and to some extent – increased their sales to cooperatives (e.g., it is estimated that most cooperatives procured 8 to 10 percent more milk from March to May 2020). Sales of value-added products such as cream, cheese and ice cream dropped because of reduced working hours at retail outlets and the closure of hotels and restaurants. For example, ice cream sales are estimated to be down by almost 50 percent.

The global cream market report would provide access to approximately 61 market data tables, 54 figures and 170 pages