目次
1. 方法論と範囲
1.1. 調査方法
1.2. 調査目的と調査範囲
2. 定義と概要
3. エグゼクティブ・サマリー
3.1. 成分別スニペット
3.2. 製品タイプ別スニペット
3.3. パッケージ別スニペット
3.4. 流通チャネル別
3.5. 地域別スニペット
4. ダイナミクス
4.1. 影響要因
4.1.1. 推進要因
4.1.1.1. 革新的な製品上市の増加
4.1.1.2. 消費者の利便性への要求の高まり
4.1.2. 阻害要因
4.1.2.1. 価格への敏感さ
4.1.3. 機会
4.1.4. 影響分析
5. 産業分析
5.1. ポーターのファイブフォース分析
5.2. サプライチェーン分析
5.3. 価格分析
5.4. 規制分析
5.5. DMI意見
6. COVID-19分析
6.1. COVID-19の分析
6.1.1. COVID以前のシナリオ
6.1.2. COVID中のシナリオ
6.1.3. COVID後のシナリオ
6.2. COVID中の価格ダイナミクス-19
6.3. 需給スペクトラム
6.4. パンデミック時の市場に関連する政府の取り組み
6.5. メーカーの戦略的取り組み
6.6. 結論
7. 成分別
7.1. はじめに
7.1.1. 市場規模分析および前年比成長率分析（%）, 成分別
7.1.2. 市場魅力度指数（成分別
7.2. 全粒穀物
7.2.1. はじめに
7.2.2. 市場規模分析と前年比成長率分析(%)
7.3. ナッツ・種子
7.4. ドライフルーツ
7.5. その他
8. 製品タイプ別
8.1. 製品紹介
8.2. 製品タイプ別市場規模分析および前年比成長率分析（%） 8.3.
8.3. 市場魅力度指数（製品タイプ別
8.4. グラノーラバー
8.4.1. はじめに
8.4.2. 市場規模分析と前年比成長率分析(%)
8.5. プロテインバー
8.6. ブレックファストバー
8.7. その他のスナックバー
9. 流通チャネル別
9.1. はじめに
9.1.1. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
9.1.2. 市場魅力度指数（流通チャネル別
9.2. スーパーマーケットとハイパーマーケット
9.2.1. 序論
9.2.2. 市場規模分析と前年比成長率分析(%)
9.3. コンビニエンスストア
9.4. 専門店
9.5. オンラインストア
10. パッケージ別
10.1. はじめに
10.2. 市場規模分析および前年比成長率分析（%）, パッケージング別
10.3. 市場魅力度指数：包装材別
10.4. シングルサーブ
10.4.1. 序論
10.4.2. 市場規模分析と前年比成長率分析(%)
10.5. ファミリーパック
11. 地域別
11.1. はじめに
11.1.1. 地域別市場規模分析および前年比成長率分析(%)
11.1.2. 市場魅力度指数、地域別
11.2. 北米
11.2.1. 序論
11.2.2. 主な地域別ダイナミクス
11.2.3. 市場規模分析および前年比成長率分析（%）, 成分別
11.2.4. 市場規模分析および前年比成長率分析 (%)、製品タイプ別
11.2.5. 市場規模分析および前年比成長率分析（%）, パッケージ別
11.2.6. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
11.2.7. 市場規模分析および前年比成長率分析（%）, 国別
11.2.7.1. 米国
11.2.7.2. カナダ
11.2.7.3. メキシコ
11.3. ヨーロッパ
11.3.1. はじめに
11.3.2. 主な地域別動向
11.3.3. 成分別の市場規模分析と前年比成長率分析（%） 11.3.4.
11.3.4. 市場規模分析および前年比成長率分析 (%)、製品タイプ別
11.3.5. 市場規模分析および前年比成長率分析(%)、パッケージ別
11.3.6. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
11.3.7. 市場規模分析および前年比成長率分析（%）, 国別
11.3.7.1. ドイツ
11.3.7.2. イギリス
11.3.7.3. フランス
11.3.7.4. イタリア
11.3.7.5. スペイン
11.3.7.6. その他のヨーロッパ
11.4. 南米
11.4.1. はじめに
11.4.2. 地域別主要市場
11.4.3. 成分別の市場規模分析と前年比成長率分析（%） 11.4.4.
11.4.4. 市場規模分析および前年比成長率分析 (%)、製品タイプ別
11.4.5. 市場規模分析および前年比成長率分析 (%)、パッケージ別
11.4.6. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
11.4.7. 市場規模分析および前年比成長率分析 (%)、用途別
11.4.8. 市場規模分析および前年比成長率分析（%）, 国別
11.4.8.1. ブラジル
11.4.8.2. アルゼンチン
11.4.8.3. その他の南米諸国
11.5. アジア太平洋
11.5.1. はじめに
11.5.2. 主な地域別ダイナミクス
11.5.3. 成分別の市場規模分析と前年比成長率分析（%） 11.5.4.
11.5.4. 市場規模分析および前年比成長率分析（%）, 製品タイプ別
11.5.5. 市場規模分析および前年比成長率分析 (%)、パッケージ別
11.5.6. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
11.5.7. 市場規模分析および前年比成長率分析（%）, 国別
11.5.7.1. 中国
11.5.7.2. インド
11.5.7.3. 日本
11.5.7.4. オーストラリア
11.5.7.5. その他のアジア太平洋地域
11.6. 中東・アフリカ
11.6.1. 序論
11.6.2. 主な地域別ダイナミクス
11.6.3. 成分別の市場規模分析と前年比成長率分析（%） 11.6.4.
11.6.4. 市場規模分析および前年比成長率分析 (%)、製品タイプ別
11.6.5. 市場規模分析および前年比成長率分析 (%)、包装材別
11.6.6. 市場規模分析および前年比成長率分析（%）, 流通チャネル別
12. 競合情勢
12.1. 競争シナリオ
12.2. 市場ポジショニング／シェア分析
12.3. M&A分析
13. 企業プロフィール
13.1. General Mills Inc.
13.1.1. 会社概要
13.1.2. ネイチャー・ポートフォリオと説明
13.1.3. 財務概要
13.1.4. 主な展開
13.2. Kellogg Company
13.3. Mars Incorporated
13.4. Mondelēz International Inc.
13.5. Nestlé SA
13.6. Halo Foods Limited
13.7. PepsiCo Inc.
13.8. Associated British Foods
13.9. Abbott Laboratories
13.10. Lotus Bakeries Corporate
リストは網羅的ではありません
14. 付録
14.1. 会社概要とサービス
14.2. お問い合わせ
Global Snack Bar Market reached US$ 25.6 billion in 2023 and is expected to reach US$ 41 billion by 2031, growing with a CAGR of 6.06 % during the forecast period 2024-2031.
Changing consumer preferences towards healthier and more convenient snacking options promotes the various snack products in the market. The rise of on-the-go lifestyles has also contributed to the demand for portable snack solutions that offer both taste and convenience. Market Dynamics are further influenced by innovative product development and strategic marketing efforts from key players.
KIND Snacks' March 2024 launch of adaptogen-infused bars highlights a key trend in the global snack bar market: the demand for convenient and health-focused products. As consumers seek snacks that provide stress relief and energy boosts, brands are increasingly incorporating functional ingredients to cater to fitness enthusiasts, busy professionals, and families, enhancing their appeal in a
Competitive Landscape.
The labor force of 170,548,899 in the US in 2023 underscores the country's economic strength and consumer power, contributing significantly to North America's dominance in the snack bar market. A large, diverse workforce drives innovation, productivity, and consumption, fostering a robust market for convenient food options. The demographic trend, combined with evolving lifestyles and health-conscious consumer behavior, positions the US as a key player in the growing demand for snack bars.
Dynamics
Increasing Demand For Convenience Among Consumers
In today’s fast-paced lifestyle, individuals are seeking quick, accessible food options that fit seamlessly into their busy schedules. Snack bars, with their portability and ready-to-eat nature, cater perfectly to this need, making them an attractive choice for on-the-go consumption. Additionally, the rise of health consciousness is reshaping the snack bar landscape, further fueling its growth.
Consumers are not only looking for convenience but also for nutritious choices that align with their dietary goals. This has led to an influx of snack bars made from natural ingredients organic components and those fortified with protein or fiber. Brands are capitalizing on this trend by marketing their products as wholesome alternatives to traditional snacks. As convenience and health converge, the global snack bar market is poised for continued expansion, reflecting changing consumer habits and preferences.
Innovative Product Launches
The global snack bar market continues to evolve with innovative product launches. For instance, in August 2024, think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste. As consumers increasingly seek portable nutrition solutions these mini-sized bars mark a significant development in the market.
Similarly, the introduction of Fazer's limited-edition Taste the Future snack bar, featuring Solein, a novel protein developed by Solar Foods in January 2024, contributes to market diversification. This innovative, vegan-friendly snack bar incorporates Solein to enhance its nutritional profile with essential iron, often lacking in plant-based diets. As brands increasingly prioritize sustainability and nutrition, this collaboration highlights a trend toward using alternative protein sources.
Price Sensitivity
As consumers become more price-conscious, especially during economic downturns, they gravitate towards cheaper alternatives or generic brands, limiting the growth potential for premium snack bar offerings. The shift in preference can hinder brands that rely on higher price points to convey quality or uniqueness, forcing them to either reduce prices or enhance value propositions to maintain market share.
Additionally, price sensitivity can drive competitive pressure within the market. Brands may engage in aggressive pricing strategies, promotions, and discounts to attract budget-conscious consumers. It can lead to a race to the bottom, where profit margins shrink and innovation slows, as companies prioritize immediate sales over long-term brand loyalty and product development.
Segment Analysis
The global snack bar market is segmented based on ingredients, product type, packaging, distribution channel, and region.
High Need For Protein Foods
The global snack bar market is segmented based on product type into granola, protein, breakfast, and others. Protein bars are leading the way. Valued at around US$ 4.03 billion in the US, the high-protein segment featuring bars with at least 15 grams of protein has generated nearly US$ 1.5 billion in sales, reflecting an 8% annual growth, according to Glanbia Plc. This trend is fueled by increasing health consciousness among consumers.
There is a need for convenient, nutrient-dense snacks, particularly amid rising concerns about protein deficiency, especially in children. The World Health Organization highlights that 25% of children globally suffer from protein-energy malnutrition, underscoring the urgent need for accessible protein sources. As consumers seek healthier options, protein bars are becoming popular for their versatility and convenience. This growing demand for nutritious, on-the-go protein bars in the snack market.
Geographical Penetration
High Demand For Convenient Food Products in North America
North America dominates the global snack bar market with the thriving convenience industry that achieved total sales of US$ 859.8 billion, as per the data from the National Association of Convenience Stores (NACS). In-store sales alone reached US$ 327.6 billion, with food service playing a significant role in this success. The increase in average basket size to US$ 7.80 highlights a growing consumer preference for premium snack options that emphasize convenience and quality. Moreover, the convenience store sector's capacity to innovate and expand its food service offerings, especially in prepared foods.
With food service accounting for 26.9% of in-store sales and contributing 37.3% to total in-store profits, the region's commitment to improving customer experience through a wide range of enticing snack bar products is likely to sustain market growth. As consumers increasingly demand convenient, high-quality snacks, North America is well-positioned to maintain its dominant role in the global snack bar market.
Competitive Landscape
The major global players in the market include General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc., Nestlé SA, Halo Foods Limited, PepsiCo Inc., Associated British Foods, Abbott Laboratories, and Lotus Bakeries Corporate.
Russia-Ukraine War Impact
The Russia-Ukraine war disrupted supply chain management and raised ingredient costs. The conflict has caused shortages and price hikes for essential components in snack bar production. Logistical challenges have further strained transportation routes, leading to delays and increased freight costs. These factors contribute to inflationary pressures, making snack bars more expensive and potentially shifting consumer habits toward more affordable alternatives.
Consumer preferences overall are evolving with a growing emphasis on health and sustainability worldwide. Many consumers are preferring toward nutritious snack options, prompting brands to focus on organic and ethically sourced products. In the global market, various companies started innovating by reformulating recipes and diversifying their supply chains to mitigate risks.
By Ingredients
• Whole Grains
• Nuts and seeds
• Dried Fruit
• Others
By Product Type
• Granola bars
• Protein bars
• Breakfast bars
• Other Snack bars
By Packaging
• Single Serve
• Family Packs
By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
By Region
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In July 2024, Upcycled Foods, Inc. and Act Bar introduced a new line of premium snack bars that cater to health-conscious consumers seeking wholesome options with a positive impact. These Upcycled Certified, vegan, and non-GMO bars feature ReGrained SuperGrain+, a nutritious ingredient made from leftover grains from beer brewing, rich in plant protein, dietary fiber, and prebiotics.
• In April 2024, Ready, a rapidly growing active nutrition company known for its popular Clean Protein Bars, announced the launch of its new Kids Whole Grain Protein Bars. With support from global athletes like Giannis Antetokounmpo and Aaron Donald, Ready aims to Fuel the Family by offering innovative snacks designed for children's nutritional needs.
• In August 2024, Think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste.
Why Purchase the Report?
• To visualize the global snack bar market segmentation based on ingredients, product type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel spreadsheet containing a comprehensive dataset of the snack bar market, covering all levels of segmentation.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global snack bar market report would provide approximately 70 tables, 68 figures, and 214 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies
Table of Contents
1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Ingredients
3.2. Snippet by Product Type
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Innovative Product Launches
4.1.1.2. Increasing Demand for Convenience Among Consumers
4.1.2. Restraints
4.1.2.1. Price Sensitivity
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Ingredients
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
7.1.2. Market Attractiveness Index, By Ingredients
7.2. Whole Grains
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Nuts and seeds
7.4. Dried Fruit
7.5. Others
8. By Product Type
8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
8.3. Market Attractiveness Index, By Product Type
8.4. Granola bars
8.4.1. Introduction
8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Protein bars
8.6. Breakfast bars
8.7. Other Snack bars
9. By Distribution Channel
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Specialty Stores
9.5. Online Stores
10. By Packaging
10.1. Introduction
10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
10.3. Market Attractiveness Index, By Packaging
10.4. Single Serve
10.4.1. Introduction
10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.5. Family Packs
11. By Region
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
11.1.2. Market Attractiveness Index, By Region
11.2. North America
11.2.1. Introduction
11.2.2. Key Region-Specific Dynamics
11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.2.7.1. US
11.2.7.2. Canada
11.2.7.3. Mexico
11.3. Europe
11.3.1. Introduction
11.3.2. Key Region-Specific Dynamics
11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.3.7.1. Germany
11.3.7.2. UK
11.3.7.3. France
11.3.7.4. Italy
11.3.7.5. Spain
11.3.7.6. Rest of Europe
11.4. South America
11.4.1. Introduction
11.4.2. Key Region-Specific Dynamics
11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.4.8.1. Brazil
11.4.8.2. Argentina
11.4.8.3. Rest of South America
11.5. Asia-Pacific
11.5.1. Introduction
11.5.2. Key Region-Specific Dynamics
11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.5.7.1. China
11.5.7.2. India
11.5.7.3. Japan
11.5.7.4. Australia
11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
11.6.1. Introduction
11.6.2. Key Region-Specific Dynamics
11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. General Mills Inc.
13.1.1. Company Overview
13.1.2. Nature Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. Kellogg Company
13.3. Mars Incorporated
13.4. Mondelēz International Inc.
13.5. Nestlé SA
13.6. Halo Foods Limited
13.7. PepsiCo Inc.
13.8. Associated British Foods
13.9. Abbott Laboratories
13.10. Lotus Bakeries Corporate
LIST NOT EXHAUSTIVE
14. Appendix
14.1. About Us and Services
14.2. Contact Us
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