1 エグゼクティブ・サマリー
2 序文
2.1 概要
2.2 ステークホルダー
2.3 調査範囲
2.4 調査方法
2.4.1 データマイニング
2.4.2 データ分析
2.4.3 データの検証
2.4.4 リサーチアプローチ
2.5 リサーチソース
2.5.1 一次調査ソース
2.5.2 セカンダリーリサーチソース
2.5.3 前提条件
3 市場動向分析
3.1 はじめに
3.2 推進要因
3.3 抑制要因
3.4 機会
3.5 脅威
3.6 アプリケーション分析
3.7 エンドユーザー分析
3.8 新興市場
3.9 Covid-19の影響
4 ポーターズファイブフォース分析
4.1 供給者の交渉力
4.2 買い手の交渉力
4.3 代替品の脅威
4.4 新規参入の脅威
4.5 競争上のライバル関係
5 世界のモーターホーム市場：種類別
5.1 はじめに
5.2 クラスAモーターホーム
5.3 クラスBモーターホーム（キャンピングカー）
5.4 クラスCモーターホーム
5.5 牽引式RV
5.6 その他のタイプ
6 世界のモーターホーム市場、燃料別
6.1 はじめに
6.2 ガソリン
6.3 ディーゼル
7 モーターホームの世界市場：用途別
7.1 はじめに
7.2 レクリエーション用途
7.3 フルタイム生活
7.4 商業利用
7.4.1 レンタル用
7.4.2 企業利用
7.5 その他の用途
8 世界のモーターホーム市場、価格別
8.1 はじめに
8.2 スタンダード
8.3 高級
9 モーターホームの世界市場：用途別
9.1 はじめに
9.2 レジャー活動
9.3 ビジネス活動
9.4 その他の用途
10 モーターホームの世界市場：エンドユーザー別
10.1 はじめに
10.2 フリートオーナー
10.3 直接バイヤー
10.4 その他のエンドユーザー
11 モーターホームの世界市場：地域別
11.1 はじめに
11.2 北アメリカ
11.2.1 アメリカ
11.2.2 カナダ
11.2.3 メキシコ
11.3 ヨーロッパ
11.3.1 ドイツ
11.3.2 イギリス
11.3.3 イタリア
11.3.4 フランス
11.3.5 スペイン
11.3.6 その他のヨーロッパ
11.4 アジア太平洋
11.4.1 日本
11.4.2 中国
11.4.3 インド
11.4.4 オーストラリア
11.4.5 ニュージーランド
11.4.6 韓国
11.4.7 その他のアジア太平洋地域
11.5 南アメリカ
11.5.1 アルゼンチン
11.5.2 ブラジル
11.5.3 チリ
11.5.4 その他の南アメリカ地域
11.6 中東/アフリカ
11.6.1 サウジアラビア
11.6.2 アラブ首長国連邦
11.6.3 カタール
11.6.4 南アフリカ
11.6.5 その他の中東/アフリカ地域
12 主要開発
12.1 契約、パートナーシップ、提携、合弁事業
12.2 買収と合併
12.3 新製品上市
12.4 拡張
12.5 その他の主要戦略
13 会社プロフィール
13.1 Thor Industries Inc.
13.2 Forest River Inc.
13.3 Winnebago Industries Inc.
13.4 REV Group
13.5 Hymer GmbH & Co. KG
13.6 Dethleffs GmbH & Co. KG
13.7 The Swift Group
13.8 Rapido Motorhomes
13.9 Tiffin Motorhomes Inc.
13.10 Triple E Recreational Vehicles
13.11 Burstner GmbH & Co. KG
13.12 Jayco Inc.
13.13 Knaus Tabbert AG
13.14 Trigano SA
13.15 NeXus RV
表一覧
表1 モーターホームの世界市場展望、地域別（2022-2030年） （$MN）
表2 モーターホームの世界市場展望、種類別（2022-2030年） （$MN）
表3 モーターホームの世界市場展望、クラスAモーターホーム別 （2022-2030） （$MN）
表4 モーターホームの世界市場展望、クラスBモーターホーム（キャンピングカー）別 （2022-2030） （$MN）
表5 モーターホームの世界市場展望、クラスCモーターホーム別 （2022-2030） （$MN）
表6 モーターホームの世界市場展望、牽引式RV車別 （2022-2030） （$MN）
表7 モーターホームの世界市場展望、その他の種類別 （2022-2030） （$MN）
表8 モーターホームの世界市場展望、燃料別 （2022-2030） （$MN）
表9 モーターホームの世界市場展望：ガソリン別（2022-2030年） （$MN）
表10 モーターホームの世界市場展望、ディーゼル燃料別 （2022-2030） （$MN）
表11 モーターホームの世界市場展望、用途別 （2022-2030） （$MN）
表12 モーターホームの世界市場展望：レクリエーション用途別（2022-2030年） （$MN）
表13 モーターホームの世界市場展望：フルタイム居住用別（2022-2030年） （$MN）
表14 モーターホームの世界市場展望、商用利用別（2022-2030年） （$MN）
表15 モーターホームの世界市場展望：レンタルフリート別（2022-2030年） （$MN）
表16 モーターホームの世界市場展望、法人用途別（2022-2030年） （$MN）
表17 モーターホームの世界市場展望、その他の用途別 （2022-2030） （$MN）
表18 モーターホームの世界市場展望、価格別 （2022-2030） （$MN）
表19 モーターホームの世界市場展望：標準種類別（2022-2030年） （$MN）
表20 モーターホームの世界市場展望、高級車別（2022-2030年） （$MN）
表21 モーターホームの世界市場展望：用途別（2022-2030年） （$MN）
表22 モーターホームの世界市場展望、レジャー活動別 （2022-2030） （$MN）
表23 モーターホームの世界市場展望、事業活動別 （2022-2030） （$MN）
表24 モーターホームの世界市場展望、その他の用途別 （2022-2030） （$MN）
表25 モーターホームの世界市場展望：エンドユーザー別 （2022-2030） （$MN）
表26 モーターホームの世界市場展望：フリートオーナー別 （2022-2030） （$MN）
表27 モーターホームの世界市場展望：ダイレクトバイヤー別（2022-2030年） （$MN）
表28 モーターホームの世界市場展望、その他のエンドユーザー別 （2022-2030） （$MN）
注：北アメリカ、ヨーロッパ、APAC、南アメリカ、中東/アフリカ地域の表も上記と同様に表記しています。
According to the Recreational Vehicle Industry Association (RVIA), the demand for motorhomes and RVs has surged in recent years, driven by a growing interest in outdoor recreational activities and a desire for flexible travel options.
Market Dynamics:
Driver:
Growing customer interest in outdoor adventures
A growing appreciation for nature-based activities and a cultural shift towards experiential travel have spurred consumer interest in outdoor travel experiences in recent years. Motorhomes are appealing because they make these experiences comfortable and convenient. Motorhomes are popular among retirees, families, and thrill-seekers because of their adaptability, which lets them travel to far-flung places without losing their sense of home. Additionally, the popularity of outdoor recreation has also been aided by social media, where users are encouraged to adopt a nomadic lifestyle by sharing stunning camping locations and off-grid experiences.
Restraint:
Cost and Economic Uncertainty
The RV industry faces significant challenges from a variety of economic uncertainties, including fluctuations in interest rates and fuel prices. Prolonged maintenance costs and high initial purchase costs discourage potential buyers, particularly in recessionary times. Furthermore, some consumers may find it more expensive and difficult to afford due to the cost of insurance, storage, and campground fees. Affordability and market penetration may also be further impacted by the need for expensive upgrades to comply with emission standards and regulatory changes.
Opportunity:
Innovation and technological progress
The motorhome industry has a lot of opportunities as long as technology keeps improving. Vehicle design innovations that reduce operating costs and environmental impact include lightweight materials and aerodynamic features that improve fuel efficiency and performance. Convenience and user experience are improved onboard through the integration of smart technology, which includes automation, IoT-enabled devices, and connectivity solutions. Moreover, consumers who care about the environment will find sustainable alternatives to conventional fuel sources in the form of solar power and hydrogen fuel cells, two developments in renewable energy sources.
Threat:
Market saturation and the competitive environment
Manufacturers and dealerships face challenges to their profitability and market share due to the growing competition in the motorhome industry and market saturation in developed markets. New competitors for established brands and industry leaders include international firms, innovative players in niche markets, and new entrants who offer unique products and pricing schemes. Additionally, in an effort to gain market share, price wars and discounting techniques can eventually reduce profit margins and brand equity.
Covid-19 Impact:
The COVID-19 pandemic has had a major effect on the motorhome market. When worldwide lockdowns and travel restrictions were put in place, there were initially disruptions in production, supply chains, and consumer demand. Early in 2020, sales fell precipitously as a result of a decline in consumer confidence and uncertainty about travel prospects. Consumers sought safer and more controlled environments for leisure travel, which resulted in a noticeable shift toward domestic and self-contained travel options, including motorhomes, as the pandemic spread. Furthermore, partially offsetting the initial losses was this spike in demand for motorhomes, especially in areas where outdoor recreation was allowed.
The Class C Motorhomes segment is expected to be the largest during the forecast period
It is projected that the Class C motorhome segment will command the largest market share. With an attached cab section and a spacious living area similar to larger Class A motorhomes but with more affordability and maneuverability, these motorhomes are constructed on a truck or van chassis. Because they are versatile and provide amenities like sleeping quarters, kitchens, and bathrooms in a small but cozy space, class C motorhomes are popular with a wide variety of customers. Moreover, they are a dominant force in the motorhome market across a variety of demographics and travel preferences, particularly among families and travelers looking for a balance between comfort, convenience, and ease of driving.
The Diesel segment is expected to have the highest CAGR during the forecast period
The diesel-powered motorhome segment is anticipated to hold the highest CAGR in the motorhome market. Diesel motorhomes are preferred for long-distance travel and towing heavy loads like bigger trailers or additional vehicles because of their superior towing capacity, fuel efficiency, and durability. They frequently have stronger chassis and engines, which improves their on-road dependability and performance. Additionally, power, efficiency, and longevity are important considerations for seasoned travelers and full-time RV owners, and diesel motorhomes are popular among them.
Region with largest share:
North America, particularly the United States, holds the largest share in the motorhome market. The region's dominance is driven by a strong culture of recreational vehicle ownership and extensive infrastructure supporting RV travel, including a vast network of campgrounds, RV parks, and amenities tailored to motorhome enthusiasts. Furthermore, the United States alone accounts for a significant portion of global motorhome sales, buoyed by a diverse range of consumer preferences, from luxury Class A motorhomes to more compact Class B and C models.
Region with highest CAGR:
In the motorhome market, the Europe region is expected to have the highest CAGR. A number of factors are driving this growth, such as the growing popularity of flexible and sustainable travel options, rising disposable incomes, and increased interest in outdoor and adventure tourism. European consumers are adopting motorhomes as a flexible way to travel to a variety of scenic and cultural locations both inside and outside of Europe, especially in nations like Germany, France, and the UK. Moreover, convenient and easily accessible travel experiences are provided by the region's well-developed network of motorhome-friendly infrastructure, which includes campgrounds and service facilities.
Key players in the market
Some of the key players in Motorhome market include Thor Industries, Inc, Dynamax, Rapido Motorhomes, Dethleffs GmbH & Co. KG, Nexus RV LLC, Hymer GmbH & Co. KG, Burstner Gmbh & Co. KG, Tiffin Motorhomes, Inc., Forest River, Inc, The Swift Group, Airstream, Inc., Triple E Recreational Vehicles, Niesmann + Bischoff GmbH, REV Group Inc. and Winnebago Industries, Inc.
Key Developments:
In June 2024, Forest River Inc acquire New York school bus manufacturer Trans Tech Bus. Trans Tech Bus, Inc., one of the industry’s leading Type-A school bus manufacturers and all-electric school bus pioneer, announced June 24 that the company has signed a definitive agreement to be acquired by Forest River Bus, LLC., a subsidiary of Forest River, Inc. and the nation’s leading shuttle bus, school bus and van manufacturer.
In March 2023, A special new partnership between Tiffin Motorhomes and Freightliner Custom Chassis Corp. (FCCC) will help create the next generation of Tiffin’s legendary PowerGlide Class A diesel chassis. In a first-of-its-kind collaboration, the two leaders in the luxury Class A diesel segment will intertwine their strengths where FCCC will be instrumental in the manufacturing and nationwide service of PowerGlide.
In February 2022, Knaus Tabbert AG has concluded an agreement with the premium manufacturer Mercedes Benz Commercial Vehicles for the supply of light commercial vehicles as the basis for motorhomes. The high-class vehicles of the Mercedes Benz Sprinter series can now be selected and ordered by customers as a motorised platform for leisure vehicles of the group brand WEINSBERG.
Types Covered:
• Class A Motorhomes
• Class B Motorhomes (Camper Vans)
• Class C Motorhomes
• Towable RVs
• Other Types
Fuels Covered:
• Gasoline
• Diesel
Usages Covered:
• Recreational Use
• Full-time Living
• Commercial Use
• Other Usages
Prices Covered:
• Standard
• Luxury
Applications Covered:
• Leisure Activities
• Business Activities
• Other Applications
End Users Covered:
• Fleet Owners
• Direct Buyers
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Motorhome Market, By Type
5.1 Introduction
5.2 Class A Motorhomes
5.3 Class B Motorhomes (Camper Vans)
5.4 Class C Motorhomes
5.5 Towable RVs
5.6 Other Types
6 Global Motorhome Market, By Fuel
6.1 Introduction
6.2 Gasoline
6.3 Diesel
7 Global Motorhome Market, By Usage
7.1 Introduction
7.2 Recreational Use
7.3 Full-time Living
7.4 Commercial Use
7.4.1 Rental Fleets
7.4.2 Corporate Use
7.5 Other Usages
8 Global Motorhome Market, By Price
8.1 Introduction
8.2 Standard
8.3 Luxury
9 Global Motorhome Market, By Application
9.1 Introduction
9.2 Leisure Activities
9.3 Business Activities
9.4 Other Applications
10 Global Motorhome Market, By End User
10.1 Introduction
10.2 Fleet Owners
10.3 Direct Buyers
10.4 Other End Users
11 Global Motorhome Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Thor Industries Inc.
13.2 Forest River Inc.
13.3 Winnebago Industries Inc.
13.4 REV Group
13.5 Hymer GmbH & Co. KG
13.6 Dethleffs GmbH & Co. KG
13.7 The Swift Group
13.8 Rapido Motorhomes
13.9 Tiffin Motorhomes Inc.
13.10 Triple E Recreational Vehicles
13.11 Burstner GmbH & Co. KG
13.12 Jayco Inc.
13.13 Knaus Tabbert AG
13.14 Trigano SA
13.15 NeXus RV
List of Tables
Table 1 Global Motorhome Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Motorhome Market Outlook, By Type (2022-2030) ($MN)
Table 3 Global Motorhome Market Outlook, By Class A Motorhomes (2022-2030) ($MN)
Table 4 Global Motorhome Market Outlook, By Class B Motorhomes (Camper Vans) (2022-2030) ($MN)
Table 5 Global Motorhome Market Outlook, By Class C Motorhomes (2022-2030) ($MN)
Table 6 Global Motorhome Market Outlook, By Towable RVs (2022-2030) ($MN)
Table 7 Global Motorhome Market Outlook, By Other Types (2022-2030) ($MN)
Table 8 Global Motorhome Market Outlook, By Fuel (2022-2030) ($MN)
Table 9 Global Motorhome Market Outlook, By Gasoline (2022-2030) ($MN)
Table 10 Global Motorhome Market Outlook, By Diesel (2022-2030) ($MN)
Table 11 Global Motorhome Market Outlook, By Usage (2022-2030) ($MN)
Table 12 Global Motorhome Market Outlook, By Recreational Use (2022-2030) ($MN)
Table 13 Global Motorhome Market Outlook, By Full-time Living (2022-2030) ($MN)
Table 14 Global Motorhome Market Outlook, By Commercial Use (2022-2030) ($MN)
Table 15 Global Motorhome Market Outlook, By Rental Fleets (2022-2030) ($MN)
Table 16 Global Motorhome Market Outlook, By Corporate Use (2022-2030) ($MN)
Table 17 Global Motorhome Market Outlook, By Other Usages (2022-2030) ($MN)
Table 18 Global Motorhome Market Outlook, By Price (2022-2030) ($MN)
Table 19 Global Motorhome Market Outlook, By Standard (2022-2030) ($MN)
Table 20 Global Motorhome Market Outlook, By Luxury (2022-2030) ($MN)
Table 21 Global Motorhome Market Outlook, By Application (2022-2030) ($MN)
Table 22 Global Motorhome Market Outlook, By Leisure Activities (2022-2030) ($MN)
Table 23 Global Motorhome Market Outlook, By Business Activities (2022-2030) ($MN)
Table 24 Global Motorhome Market Outlook, By Other Applications (2022-2030) ($MN)
Table 25 Global Motorhome Market Outlook, By End User (2022-2030) ($MN)
Table 26 Global Motorhome Market Outlook, By Fleet Owners (2022-2030) ($MN)
Table 27 Global Motorhome Market Outlook, By Direct Buyers (2022-2030) ($MN)
Table 28 Global Motorhome Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
