1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 29
1.2.1 INCLUSIONS & EXCLUSIONS 30
1.3 MARKET SCOPE 30
1.3.1 MARKET SEGMENTATION 31
1.3.2 REGIONS COVERED 31
1.3.3 YEARS CONSIDERED 32
1.4 CURRENCY CONSIDERED 32
TABLE 1 USD EXCHANGE RATES, 2019–2021 33
1.5 STAKEHOLDERS 33
1.6 SUMMARY OF CHANGES 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 1 MARKET RESEARCH DESIGN 34
FIGURE 2 RESEARCH METHODOLOGY 35
2.1.1 BREAKUP OF PRIMARIES 35
2.1.2 KEY INDUSTRY INSIGHTS 36
2.2 DATA TRIANGULATION 36
2.3 MARKET SIZE ESTIMATION 37
FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES 37
2.3.1 TOP-DOWN APPROACH 37
2.3.2 BOTTOM-UP APPROACH 38
2.4 OVER-THE-TOP SERVICES MARKET: RECESSION IMPACT 38
FIGURE 4 OVER-THE-TOP SERVICES MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH 39
2.5 ASSUMPTIONS 39
2.6 LIMITATIONS 40
3 EXECUTIVE SUMMARY 41
FIGURE 5 OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2022 AND 2027 41
FIGURE 6 OVER-THE-TOP SERVICES MARKET SHARE, BY MONETIZATION MODEL, 2022 AND 2027 42
FIGURE 7 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING 2022–2027 42
4 PREMIUM INSIGHTS 44
4.1 ATTRACTIVE OPPORTUNITIES FOR OVER-THE-TOP SERVICES MARKET PLAYERS 44
FIGURE 8 RISE IN NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH 44
4.2 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE 44
FIGURE 9 SMARTPHONES & TABLETS TO ACCOUNT FOR HIGHEST MARKET SHARE IN 2022 44
4.3 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL 45
FIGURE 10 SMARTPHONES & TABLETS AND SUBSCRIPTION-BASED MONETIZATION TO ACCOUNT FOR LARGEST RESPECTIVE MARKET SHARES IN NORTH AMERICA 45
4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL 45
FIGURE 11 SMARTPHONES & TABLETS AND ADVERTISEMENT-BASED MONETIZATION TO BE LARGEST RESPECTIVE SEGMENTS IN ASIA PACIFIC 45
5 MARKET OVERVIEW AND INDUSTRY TRENDS 46
5.1 INTRODUCTION 46
5.2 MARKET DYNAMICS 46
FIGURE 12 OVER-THE-TOP SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 47
5.2.1 DRIVERS 47
5.2.1.1 Flexibility and ease-of-use to offer seamless customer experience 47
5.2.1.2 Internet proliferation with penetration of smart devices 47
FIGURE 13 NUMBER OF INTERNET USERS, BY REGION, 2022 (MILLION) 48
FIGURE 14 TOP SMARTPHONE USER COUNTRIES, 2021 (MILLION) 48
5.2.1.3 Freemium models of global and local players in price-sensitive markets 49
5.2.1.4 Rise in demand for Over-the-Top services during lockdown 49
5.2.2 RESTRAINTS 49
5.2.2.1 Disparity in opinion between producers and aggregators over licensed business model 49
5.2.2.2 Threat to privacy of content consumption and security of user database due to spyware 50
5.2.2.3 Inadequate supply of high-speed internet in emerging economies 50
5.2.3 OPPORTUNITIES 50
5.2.3.1 Partnership with national producers and film studios across regions on SVoD models 50
5.2.3.2 Adoption of 5G technology 51
5.2.4 CHALLENGES 51
5.2.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions 51
5.2.4.2 Difficulty in retaining subscribers due to high competition 51
5.3 INDUSTRY TRENDS 52
5.3.1 ECOSYSTEM MAPPING 52
TABLE 2 OVER-THE-TOP SERVICES MARKET ECOSYSTEM 52
5.3.2 SUPPLY CHAIN ANALYSIS 53
FIGURE 15 OVER-THE-TOP SERVICES MARKET: SUPPLY CHAIN ANALYSIS 53
6 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL 54
6.1 INTRODUCTION 55
FIGURE 16 SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 55
6.1.1 MONETIZATION MODEL: MARKET DRIVERS 55
TABLE 3 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 55
TABLE 4 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 56
6.2 SUBSCRIPTION-BASED 56
6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE DEMAND FOR OVER-THE-TOP SERVICES 56
TABLE 5 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION) 56
TABLE 6 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION) 57
6.3 ADVERTISING-BASED 57
6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE ADOPTION OF OVER-THE-TOP SERVICES 57
TABLE 7 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION) 57
TABLE 8 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION) 58
6.4 TRANSACTION-BASED 58
6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL ADOPTION OF OVER-THE-TOP SERVICES 58
TABLE 9 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION) 58
TABLE 10 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION) 59
7 OVER-THE-TOP SERVICES MARKET, BY TYPE 60
7.1 INTRODUCTION 61
FIGURE 17 VIDEO STREAMING SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 61
7.1.1 TYPE: MARKET DRIVERS 61
TABLE 11 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION) 62
TABLE 12 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION) 62
7.2 GAME STREAMING 62
7.2.1 LIVE RESULTS AND REAL-TIME SHARING TO DRIVE GROWTH OF GAME STREAMING SEGMENT 62
TABLE 13 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 63
TABLE 14 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 63
TABLE 15 GAME STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION) 63
TABLE 16 GAME STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION) 63
7.3 AUDIO STREAMING 64
7.3.1 SUBSCRIPTION- AND TRANSACTION-BASED MONETIZATION MODELS TO BE HIGHLY PREFERRED BY END USERS FOR AUDIO STREAMING 64
TABLE 17 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 64
TABLE 18 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 64
TABLE 19 AUDIO STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION) 65
TABLE 20 AUDIO STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION) 65
7.4 VIDEO STREAMING 65
7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE ADOPTION OF VIDEO STREAMING SERVICES 65
TABLE 21 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 65
TABLE 22 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 66
TABLE 23 VIDEO STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION) 66
TABLE 24 VIDEO STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION) 66
7.5 COMMUNICATION 67
7.5.1 HIGH MOBILE PENETRATION WITH OVER-THE-TOP MESSAGING APPLICATIONS TO PROMOTE GLOBAL GROWTH OF COMMUNICATION SEGMENT 67
TABLE 25 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 67
TABLE 26 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 67
TABLE 27 COMMUNICATION SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION) 68
TABLE 28 COMMUNICATION SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION) 68
8 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE 69
8.1 INTRODUCTION 70
FIGURE 18 SMARTPHONES & TABLETS TO RECORD LARGEST MARKET SIZE DURING FORECAST PERIOD 70
8.1.1 STREAMING DEVICE: MARKET DRIVERS 70
TABLE 29 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 70
TABLE 30 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 71
8.2 SMARTPHONES & TABLETS 71
8.2.1 INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES 71
TABLE 31 SMARTPHONES & TABLETS MARKET, BY REGION, 2017–2021 (USD BILLION) 71
TABLE 32 SMARTPHONES & TABLETS MARKET, BY REGION, 2022–2027 (USD BILLION) 71
8.3 DESKTOPS & LAPTOPS 72
8.3.1 HD CONTENT ON BIGGER SCREENS AND MULTITASKING TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS & LAPTOPS 72
TABLE 33 DESKTOPS & LAPTOPS MARKET, BY REGION, 2017–2021 (USD BILLION) 72
TABLE 34 DESKTOPS & LAPTOPS MARKET, BY REGION, 2022–2027 (USD BILLION) 72
8.4 INTERNET PROTOCOL TELEVISIONS & CONSOLES 72
8.4.1 GROWTH OF GAMING INDUSTRY TO BOOST ADOPTION OF IPTVS & CONSOLES FOR STREAMING OVER-THE-TOP SERVICES 72
TABLE 35 IPTV & CONSOLES MARKET, BY REGION, 2017–2021 (USD BILLION) 73
TABLE 36 IPTV & CONSOLES MARKET, BY REGION, 2022–2027 (USD BILLION) 73
9 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL 74
9.1 INTRODUCTION 75
FIGURE 19 GAMING SEGMENT TO RECORD HIGHEST GROWTH RATE DURING FORECAST PERIOD 75
9.1.1 SERVICE VERTICAL: MARKET DRIVERS 75
TABLE 37 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION) 76
TABLE 38 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION) 76
9.2 MEDIA & ENTERTAINMENT 76
9.2.1 INCREASED INTERNET PENETRATION AND DEMAND FOR ENTERTAINMENT TO FUEL GROWTH IN VERTICAL 76
TABLE 39 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION) 77
TABLE 40 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION) 77
TABLE 41 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 77
TABLE 42 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 77
9.3 EDUCATION & LEARNING 78
9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE ONLINE LEARNING NEEDS TO DRIVE GROWTH IN EDUCATION & LEARNING SECTOR 78
TABLE 43 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION) 78
TABLE 44 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION) 78
TABLE 45 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 79
TABLE 46 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 79
9.4 GAMING 79
9.4.1 HIGHER TRACTION AMONG MILLENNIALS TO BOOST GAMING VERTICAL 79
TABLE 47 GAMING VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION) 79
TABLE 48 GAMING VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION) 80
TABLE 49 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 80
TABLE 50 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 80
9.5 SERVICE UTILITIES 80
9.5.1 RISE IN DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITY ADOPTION 80
TABLE 51 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION) 81
TABLE 52 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION) 81
TABLE 53 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 81
TABLE 54 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 82
10 OVER-THE-TOP SERVICES MARKET, BY REGION 83
10.1 INTRODUCTION 84
FIGURE 20 OVER-THE-TOP SERVICES MARKET: REGIONAL SNAPSHOT, 2022 84
FIGURE 21 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 85
TABLE 55 OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION) 85
TABLE 56 OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION) 85
10.2 NORTH AMERICA 86
10.2.1 NORTH AMERICA: RECESSION IMPACT 86
10.2.2 NORTH AMERICA: MARKET DRIVERS 86
FIGURE 22 NORTH AMERICA: MARKET SNAPSHOT 87
TABLE 57 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION) 87
TABLE 58 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION) 88
TABLE 59 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 88
TABLE 60 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 88
TABLE 61 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 88
TABLE 62 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 89
TABLE 63 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 89
TABLE 64 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 89
TABLE 65 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 89
TABLE 66 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 90
TABLE 67 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 90
TABLE 68 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 90
TABLE 69 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION) 90
TABLE 70 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION) 91
TABLE 71 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 91
TABLE 72 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 91
TABLE 73 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 91
TABLE 74 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 92
TABLE 75 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 92
TABLE 76 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 92
TABLE 77 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 92
TABLE 78 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 93
TABLE 79 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 93
TABLE 80 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 93
TABLE 81 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 93
TABLE 82 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 94
10.2.3 UNITED STATES 94
10.2.4 CANADA 94
10.3 EUROPE 94
10.3.1 EUROPE: RECESSION IMPACT 95
10.3.2 EUROPE: MARKET DRIVERS 95
TABLE 83 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION) 96
TABLE 84 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION) 96
TABLE 85 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 97
TABLE 86 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 97
TABLE 87 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 97
TABLE 88 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 97
TABLE 89 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 98
TABLE 90 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 98
TABLE 91 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 98
TABLE 92 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 98
TABLE 93 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 99
TABLE 94 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 99
TABLE 95 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION) 99
TABLE 96 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION) 100
TABLE 97 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 100
TABLE 98 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 100
TABLE 99 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 100
TABLE 100 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 101
TABLE 101 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 101
TABLE 102 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 101
TABLE 103 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 101
TABLE 104 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 102
TABLE 105 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 102
TABLE 106 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 102
TABLE 107 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2017–2021 (USD BILLION) 103
TABLE 108 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2022–2027 (USD BILLION) 103
10.3.3 UNITED KINGDOM 103
10.3.4 GERMANY 104
10.3.5 FRANCE 104
10.3.6 ITALY 104
10.3.7 SPAIN 105
10.3.8 NORDIC REGION 105
10.3.9 REST OF EUROPE 105
10.4 ASIA PACIFIC 105
10.4.1 ASIA PACIFIC: RECESSION IMPACT 106
10.4.2 ASIA PACIFIC: MARKET DRIVERS 106
FIGURE 23 ASIA PACIFIC: MARKET SNAPSHOT 107
TABLE 109 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION) 108
TABLE 110 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION) 108
TABLE 111 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 108
TABLE 112 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 108
TABLE 113 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 109
TABLE 114 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 109
TABLE 115 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 109
TABLE 116 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 110
TABLE 117 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 110
TABLE 118 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 110
TABLE 119 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 110
TABLE 120 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 111
TABLE 121 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION) 111
TABLE 122 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION) 111
TABLE 123 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 111
TABLE 124 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 112
TABLE 125 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 112
TABLE 126 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 112
TABLE 127 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 112
TABLE 128 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 113
TABLE 129 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 113
TABLE 130 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 113
TABLE 131 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 113
TABLE 132 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 114
TABLE 133 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 114
TABLE 134 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 114
10.4.3 CHINA 115
10.4.4 JAPAN 115
10.4.5 INDIA 115
10.4.6 AUSTRALIA & NEW ZEALAND 115
10.4.7 REST OF ASIA PACIFIC 116
10.5 LATIN AMERICA 116
10.5.1 LATIN AMERICA: RECESSION IMPACT 116
10.5.2 LATIN AMERICA: MARKET DRIVERS 116
TABLE 135 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION) 117
TABLE 136 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION) 117
TABLE 137 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 117
TABLE 138 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 117
TABLE 139 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 118
TABLE 140 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 118
TABLE 141 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 118
TABLE 142 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 119
TABLE 143 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 119
TABLE 144 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 119
TABLE 145 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 119
TABLE 146 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 120
TABLE 147 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION) 120
TABLE 148 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION) 120
TABLE 149 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 120
TABLE 150 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 121
TABLE 151 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 121
TABLE 152 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 121
TABLE 153 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 121
TABLE 154 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 122
TABLE 155 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 122
TABLE 156 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 122
TABLE 157 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 123
TABLE 158 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 123
TABLE 159 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 123
TABLE 160 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 124
10.5.3 MEXICO 124
10.5.4 BRAZIL 124
10.5.5 REST OF LATIN AMERICA 124
10.6 MIDDLE EAST & AFRICA 125
10.6.1 MIDDLE EAST & AFRICA: RECESSION IMPACT 125
10.6.2 MIDDLE EAST: MARKET DRIVERS 125
10.6.3 AFRICA: MARKET DRIVERS 125
TABLE 161 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION) 126
TABLE 162 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION) 126
TABLE 163 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 126
TABLE 164 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 127
TABLE 165 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 127
TABLE 166 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 127
TABLE 167 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 127
TABLE 168 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 128
TABLE 169 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 128
TABLE 170 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 128
TABLE 171 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION) 128
TABLE 172 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION) 129
TABLE 173 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION) 129
TABLE 174 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION) 129
TABLE 175 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 129
TABLE 176 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 130
TABLE 177 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 130
TABLE 178 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 130
TABLE 179 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 130
TABLE 180 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 131
TABLE 181 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 131
TABLE 182 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 131
TABLE 183 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION) 132
TABLE 184 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION) 132
TABLE 185 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION) 132
TABLE 186 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION) 133
10.6.4 KINGDOM OF SAUDI ARABIA 133
10.6.5 UNITED ARAB EMIRATES 133
10.6.6 SOUTH AFRICA 134
10.6.7 REST OF THE MIDDLE EAST & AFRICA 134
11 COMPETITIVE LANDSCAPE 135
11.1 OVERVIEW 135
TABLE 187 KEY DEVELOPMENTS BY LEADING PLAYERS IN OVER-THE-TOP SERVICES MARKET, 2021–2022 135
11.2 COMPETITIVE SCENARIO 136
TABLE 188 MARKET EVALUATION FRAMEWORK, 2019–2022 136
11.2.1 NEW PRODUCT LAUNCHES 136
TABLE 189 NEW PRODUCT LAUNCHES, 2021 136
11.2.2 DEALS 137
TABLE 190 DEALS, 2020–2022 137
12 COMPANY PROFILES 141
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1 NETFLIX 141
TABLE 191 NETFLIX: BUSINESS OVERVIEW 141
FIGURE 24 NETFLIX: COMPANY SNAPSHOT 142
TABLE 192 NETFLIX: NEW PRODUCT LAUNCHES 142
TABLE 193 NETFLIX: DEALS 143
12.2 AMAZON 145
TABLE 194 AMAZON: BUSINESS OVERVIEW 146
FIGURE 25 AMAZON: COMPANY SNAPSHOT 146
TABLE 195 AMAZON: DEALS 147
12.3 GOOGLE 149
TABLE 196 ALPHABET: BUSINESS OVERVIEW 150
FIGURE 26 ALPHABET: COMPANY SNAPSHOT 150
TABLE 197 GOOGLE: DEALS 151
12.4 APPLE 153
TABLE 198 APPLE: BUSINESS OVERVIEW 153
FIGURE 27 APPLE: COMPANY SNAPSHOT 154
TABLE 199 APPLE: NEW PRODUCT LAUNCHES 155
TABLE 200 APPLE: DEALS 155
12.5 META 157
TABLE 201 META: COMPANY SNAPSHOT 157
FIGURE 28 META: COMPANY SNAPSHOT 158
TABLE 202 META: NEW PRODUCT LAUNCHES 159
TABLE 203 META: DEALS 159
12.6 HBO 161
TABLE 204 HBO: BUSINESS OVERVIEW 161
FIGURE 29 WARNER BROS. DISCOVERY: COMPANY SNAPSHOT 162
TABLE 205 HBO: DEALS 163
12.7 THE WALT DISNEY COMPANY 164
TABLE 206 THE WALT DISNEY COMPANY: BUSINESS OVERVIEW 165
FIGURE 30 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT 165
TABLE 207 THE WALT DISNEY COMPANY: DEALS 166
12.8 INDIEFLIX 168
TABLE 208 INDIEFLIX: BUSINESS OVERVIEW 168
12.9 FANDANGO MEDIA 169
TABLE 209 FANDANGO MEDIA: BUSINESS OVERVIEW 170
12.10 ROKU 171
TABLE 210 ROKU: BUSINESS OVERVIEW 171
FIGURE 31 ROKU: COMPANY SNAPSHOT 172
TABLE 211 ROKU: NEW PRODUCT LAUNCHES 172
TABLE 212 ROKU: DEALS 173
12.11 TENCENT 174
TABLE 213 TENCENT: BUSINESS OVERVIEW 174
FIGURE 32 TENCENT: COMPANY SNAPSHOT 175
TABLE 214 TENCENT: DEALS 176
12.12 RAKUTEN 177
TABLE 215 RAKUTEN: BUSINESS OVERVIEW 177
FIGURE 33 RAKUTEN: COMPANY SNAPSHOT 178
TABLE 216 RAKUTEN: DEALS 179
12.13 KAKAO 180
TABLE 217 KAKAO: BUSINESS OVERVIEW 180
FIGURE 34 KAKAO: COMPANY SNAPSHOT 180
TABLE 218 KAKAO: DEALS 181
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13 APPENDIX 182
13.1 DISCUSSION GUIDE 182
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 185
13.3 RELATED REPORTS 187
13.4 AUTHOR DETAILS 188
世界のオーバーザトップ（OTT）市場（～2027年）：種類別（ゲームストリーミング、オーディオストリーミング、ビデオストリーミング、通信）、収益化モデル別（購読、広告、取引）、ストリーミングデバイス別、産業別、地域別 |
| 【英語タイトル】Over the Top Market by Type (Game Streaming, Audio Streaming, Video Streaming and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical and Region - Global Forecast to 2027 | |
 | ・商品コード：TC2445-23 ・発行会社（調査会社）：MarketsandMarkets ・発行日：2023年1月16日 ・ページ数：180 ・レポート言語：英語 ・レポート形式：PDF ・納品方法：Eメール（受注後24時間以内） ・調査対象地域：グローバル ・産業分野：通信 |
| Single User（1名様閲覧） | USD4,950 ⇒換算￥752,400 | 見積依頼/購入/質問フォーム |
| Multi User (Five User) | USD6,650 ⇒換算￥1,010,800 | 見積依頼/購入/質問フォーム |
| Corporate License (全社内共有可) | USD8,150 ⇒換算￥1,238,800 | 見積依頼/購入/質問フォーム |
|
※販売価格オプションの説明 ※お支払金額：換算金額（日本円）＋消費税 ※納期：即日〜2営業日（3日以上かかる場合は別途表記又はご連絡） ※お支払方法：納品日＋5日以内に請求書を発行・送付（請求書発行日より2ヶ月以内に銀行振込、振込先：三菱UFJ銀行/H&Iグローバルリサーチ株式会社、支払期限と方法は調整可能） |
| MarketsandMarkets社は、世界のオーバーザトップ（OTT）市場規模が2022年2,025億ドルから2027年4,345億ドルに達し、予測期間中に年平均16.5％で成長すると予測しています。本調査レポートでは、オーバーザトップ（OTT）の世界市場を調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場概要、収益化モデル別（購読、広告、取引）分析、種類別（ゲームストリーミング、オーディオストリーミング、ビデオストリーミング、通信）分析、ストリーミングデバイス別（スマホ＆タブレット、デスクトップ＆ノートパソコン、インターネットプロトコルテレビ＆コンソール）分析、産業別（メディア＆エンターテイメント、教育＆学習、ゲーム、サービスユーティリティ）分析、地域別（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）分析、競争状況、企業情報などの項目を掲載しています。なお、当書に掲載されている企業情報には、Meta (US)、Netflix (US)、Amazon (US)、Google (US)、Apple (US)、Home Box Office (US)、The Walt Disney Company (US)、Fandango Media (US)、Roku (US)、Rakuten(Japan)、IndieFlix (US)、Tencent (China)、Kakao (South Korea)などが含まれています。 ・イントロダクション ・調査手法 ・エグゼクティブサマリー ・プレミアムインサイト ・市場概要 ・世界のオーバーザトップ（OTT）市場規模：収益化モデル別 - 購読の市場規模 - 広告の市場規模 - 取引の市場規模 ・世界のオーバーザトップ（OTT）市場規模：種類別 - ゲームストリーミングの市場規模 - オーディオストリーミングの市場規模 - ビデオストリーミングの市場規模 - 通信の市場規模 ・世界のオーバーザトップ（OTT）市場規模：ストリーミングデバイス別 - スマホ＆タブレットの市場規模 - デスクトップ＆ノートパソコンの市場規模 - インターネットプロトコルテレビ＆コンソールの市場規模 ・世界のオーバーザトップ（OTT）市場規模：産業別 - メディア＆エンターテイメントにおける市場規模 - 教育＆学習における市場規模 - ゲームにおける市場規模 - サービスユーティリティにおける市場規模 ・世界のオーバーザトップ（OTT）市場規模：地域別 - 北米のオーバーザトップ（OTT）市場規模 - ヨーロッパのオーバーザトップ（OTT）市場規模 - アジア太平洋のオーバーザトップ（OTT）市場規模 - 南米のオーバーザトップ（OTT）市場規模 - 中東・アフリカのオーバーザトップ（OTT）市場規模 ・競争状況 ・企業情報 |
“世界のオーバーザトップ（OTT）サービス市場規模は、2022年の2,025億ドルから2027年には4,345億ドルに成長し、予測期間中の年間平均成長率（CAGR）は16.5%となる見込み”
パンデミックの間、人々は家に閉じこもることを余儀なくされました。このため、戸締まり中のOTTサービスの需要が高まりました。その他、価格に敏感な市場でフリーミアムモデルを提供するグローバルおよびローカルプレーヤー、スマートデバイスの普及に伴うインターネットの普及、シームレスな顧客体験を提供するための柔軟性と使いやすさなどが、発展途上国におけるOTTサービスの高い普及につながりました。
“予測期間中に最も高いCAGRで成長するビデオストリーミングタイプのセグメント”
パンデミックにより、人々はOTTプラットフォーム上にエンターテイメントだけでなく、ヘルスケア、ニュース、情報、教育、チュートリアルなどに関連する新しいビデオをアップロードすることを要求しました。パンデミックにより、OTT市場には地域コンテンツに特化した小規模なプレーヤーが新たに登場し、高い割合で視聴者に採用されました。Roku、Netflix、Amazon Prime、Apple TVなどの既存プレーヤーは、加入者数が急激に増加しました。サブスクリプションベースのVoDは、ユーザーがストリーミングコンテンツのプレミアムサービスにお金を払う意思を表明していることから、かなりの速度で成長すると予想されます。
“2022年にOTTサービス市場をリードするのはスマートフォンとタブレットのストリーミングデバイス部門”
世界のインターネット・ユーザーの大多数（92.1%）は、少なくとも一部の時間、携帯電話でインターネットを利用しており、携帯電話はオンライン時間の55.7%以上を占め、世界のウェブ・トラフィックの60%近くを占めています。したがって、スマートフォンとタブレットは、OTTサービスにとって最も消費量の多いデバイスであることがわかります。スマートフォンやスマートテレビがOTTに利用される主な要因は、最適化されたコンテンツ配信、モバイルインターネット接続の向上、外出先での高画質ストリーミングです。Netflix、Hotstar、Amazon PrimeといったOTTビデオ・ストリーミング・プラットフォームの登場により、これらのデバイスを通じたデジタルビデオ消費が拡大します。OTTエンターテイメントアプリは、ソーシャルネットワーキング、チャット、eコマースアプリに次いで、スマートフォンユーザーの間で最も浸透しているアプリカテゴリーとなっています。
“サブスクリプションベースの収益化モデルセグメントが予測期間中に最も高いCAGRで成長”
サブスクリプション型モデルは、最もポピュラーなマネタイズモデルの1つであり、一定期間の固定支払いが必要です。ユーザーが動画ストリーミングサービスにアクセスするには、定額料金を支払う必要があるビジネスモデルです。サブスクリプション料金は、顧客が選択したサービスに応じて、毎日、毎週、毎月、または毎年課金されます。一旦アクセス料金を支払えば、ユーザーは十分なインターネット・アクセスがあれば、どんなデバイスでも、いくつでもビデオを見ることができます。このモデルは、企業にとっては収益の予測可能性、顧客にとっては月額料金の予測可能性により、企業と顧客の双方にメリットがあります。サブスクリプションの価格戦略は、機能に応じて、大量購入の動機付けとなる割引、使用レベルに応じて従量制、またはロイヤルティに報いるために最適化することができます。サブスクリプションモデルは、サービスが利用される時間帯に依存し、地理的な地域からの活動意欲を高めるように調整され、長期的なコミットメントを確保するために期間ベースであるか、またはパートナーのプロモーションと連携して調整され、販売者にとってサブスクリプションモデルの利点があります。サブスクリプション・ベースのモデルは、消費者が望む特定のコンテンツに料金を支払うことができるため、世界中の消費者に広く採用されており、視聴者がケーブルやその他の従来のプロバイダーをあまり好まない主な理由となっています。
“予測期間中、メディア・エンターテイメントサービス分野が最も高いCAGRで成長”
Covid-19は、視聴者がメディアや娯楽コンテンツを消費する方法を変えました。当初、コンテンツはテレビ、ラジオ、映画館に限られていました。しかし、メディアとエンターテインメント媒体のデジタル化により、消費者はデジタル機器を使っていつでも情報や好みのチャンネルにアクセスできるようになりました。メディアやエンターテインメント・サービス業界の大手プロダクションは、OTTプラットフォームに積極的に注力し、新しいオリジナル・コンテンツをリリースすることで、顧客の満足度を高めています。企業はメッセージング・サービスを通じて顧客と簡単にコミュニケーションできます。OTTメッセージング・サービスを利用することで、企業は消費者と交流し、リッチ・メッセージング・チャンネルを通じてメディアや広告コンテンツを配信することができます。
“APACのOTTサービス市場は予測期間中に最も高いCAGRで成長”
アジア太平洋（APAC）の主要経済圏には、中国、インド、日本、オーストラリア、ニュージーランドが含まれます。スマートデバイスの普及、ブロードバンド、インターネット接続の利用可能性、5G、4Gなどの先進技術の採用、人口の多さによる加入者数の多さ、ダイナミックなローカルコンテンツエコシステムなどが、この地域のOTTサービス市場成長の主な理由です。また、この地域では、パンデミック後にローカルまたは地域のOTTコンテンツプロバイダーが大幅に増加しました。この地域の人々は、地元の文化に関連したコンテンツを地元の言語で見たいと考えています。このため、この地域のOTT市場では、今後登場するOTTプレーヤーの需要が高くなっています。YouTube、iQiyi、Tencent Video、ByteDance、Netflix、Amazon、Hotstar、Hulu Japanといった動画ストリーミングを提供する既存プレーヤーが、WhatsApp、Facebook Messenger、LINE、WeChatといったインスタント・メッセージング・アプリの大きな普及とともに、収益の大きなシェアを占めるでしょう。
– 企業タイプ別 ティア1 – 15%、ティア2 – 40%、ティア3 – 45％
– 役職別 Cレベル – 44%、ディレクター – 39%、マネージャー – 17％
– 地域別 北米：45%、欧州：15%、APAC：30%、RoW：10％
本調査で取り上げた全サービスタイプの主要企業には、Meta (US), Netflix (US), Amazon (US), Google (US), Apple (US), Home Box Office (US), The Walt Disney Company (US), Fandango Media (US), Roku (US), Rakuten(Japan), IndieFlix (US), Tencent (China), Kakao (South Korea)などがあります。
調査範囲
この調査レポートは、さまざまなセグメントにわたるOTTサービス市場を対象としています。種類（ゲームストリーミング、オーディオストリーミング、ビデオストリーミング、通信）、ストリーミングデバイス（スマートフォンとタブレット、デスクトップとラップトップ、IPTVとコンソール）、マネタイズモデル（サブスクリプションベース、広告ベース、トランザクションベース）、サービス業種（メディアとエンターテインメント、教育と学習、サービスユーティリティ、ゲーム）など、さまざまなセグメントにわたって市場規模と成長性を推定することを目的としています。また、主要市場プレイヤーの詳細な競合分析、会社概要、製品および事業提供に関する主な見解、最近の動向、主要市場戦略も掲載しています。
レポート購入の主な利点
本レポートは、OTTサービス市場全体とそのセグメントの収益数の最も近い概算に関する情報を提供することで、同市場の市場リーダー/新規参入者に役立つことが期待されます。また、本レポートは、関係者が競争状況を理解し、事業の地位を向上させ、適切な市場参入戦略を計画するための洞察を得るのに役立つことが期待されます。また本レポートは、関係者が市場動向を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供することを目的としています。
❖ レポートの目次 ❖
| ★調査レポート[世界のオーバーザトップ（OTT）市場（～2027年）：種類別（ゲームストリーミング、オーディオストリーミング、ビデオストリーミング、通信）、収益化モデル別（購読、広告、取引）、ストリーミングデバイス別、産業別、地域別] (コード：TC2445-23)販売に関する免責事項を必ずご確認ください。 |
| ★調査レポート[世界のオーバーザトップ（OTT）市場（～2027年）：種類別（ゲームストリーミング、オーディオストリーミング、ビデオストリーミング、通信）、収益化モデル別（購読、広告、取引）、ストリーミングデバイス別、産業別、地域別]についてメールでお問い合わせ |
