1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sanitary Napkin Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.9.4 Manufacturing
5.9.5 Marketing
5.9.6 Distribution
5.9.7 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Price Analysis
5.11.1 Price Trends
5.11.2 Price Indicators
5.11.3 Price Structure and Margins
6 Market Breakup by Type
6.1 Menstrual Pad
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Pantyliner
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Pharmacies
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convenience Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Specialty Stores
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Europe
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Asia Pacific
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Latin America
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Forecast
9 Sanitary Napkin Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Procter & Gamble
10.3.1.1 Company Overview
10.3.1.2 Description
10.3.1.3 Product Portfolio
10.3.1.4 Financials
10.3.1.5 SWOT Analysis
10.3.2 Kimberly-Clark Corporation
10.3.2.1 Company Overview
10.3.2.2 Description
10.3.2.3 Product Portfolio
10.3.2.4 Financials
10.3.2.5 SWOT Analysis
10.3.3 Hengan International Group Company Limited
10.3.3.1 Company Overview
10.3.3.2 Description
10.3.3.3 Product Portfolio
10.3.4 Edgewell Personal Care Company
10.3.4.1 Company Overview
10.3.4.2 Description
10.3.4.3 Product Portfolio
10.3.4.4 Financials
10.3.5 Kao Corporation
10.3.5.1 Company Overview
10.3.5.2 Description
10.3.5.3 Product Portfolio
10.3.5.4 Financials
10.3.5.5 SWOT Analysis
世界の生理用ナプキン市場予測2023年-2028年 |
| 【英語タイトル】Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 | |
 | ・商品コード：IMARC23FE0138 ・発行会社（調査会社）：IMARC ・発行日：2023年2月1日 ・ページ数：103 ・レポート言語：英語 ・レポート形式：PDF ・納品方法：Eメール ・調査対象地域：グローバル ・産業分野：医療 |
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| IMARC社の調査レポートによると、世界の生理用ナプキン市場規模は2022年256億ドルに達しました。今後、2028年には340億ドルまで拡大し、2023年から2028年の間に年平均4.5％で成長すると予測されます。本レポートでは、生理用ナプキンの世界市場について調査・分析し、序論、範囲・手法、エグゼクティブサマリー、イントロダクション、種類別（月経パッド、パンティライナー）分析、流通チャネル別（スーパーマーケット＆ハイパーマーケット、薬局、コンビニ、オンライン、その他）分析、地域別（北米、アジア太平洋、ヨーロッパ、中南米、中東・アフリカ）分析、製造プロセス、競争状況など、以下の構成でお届けします。なお、本書には、Abbott Laboratories, AMD Global Telemedicine Inc., BIOTRONIK SE & Co. KG, Boston Scientific Corporation, Dexcom, Inc., GE Healthcare Inc. (Danaher Corporation), Honeywell International Inc., Koninklijke Philips N.V., Medtronic Inc., Nihon Kohden Corporation, OSI Systems Inc., Roche Holding AG, etc.などの企業情報が含まれています。 ・序論 ・範囲・手法 ・エグゼクティブサマリー ・イントロダクション ・世界の生理用ナプキン市場規模：種類別 - 月経パッドの市場規模 - パンティライナーの市場規模 ・世界の生理用ナプキン市場規模：流通チャネル別 - スーパーマーケット＆ハイパーマーケットチャネルの市場規模 - 薬局チャネルの市場規模 - コンビニチャネルの市場規模 - オンラインチャネルの市場規模 - その他チャネルの市場規模 ・世界の生理用ナプキン市場規模：地域別 - 北米の生理用ナプキン市場規模 - アジア太平洋の生理用ナプキン市場規模 - ヨーロッパの生理用ナプキン市場規模 - 中南米の生理用ナプキン市場規模 - 中東・アフリカの生理用ナプキン市場規模 ・製造プロセス ・競争状況 |
The global sanitary napkin market size reached US$ 25.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 34.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.5% during 2023-2028.
Sanitary napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. For several years, women have relied on homemade cotton clothes to deal with the menstrual cycle. However, the growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe.
Governments in numerous countries, in confluence with various non-profit organizations (NGOs), are undertaking initiatives to spread awareness among women about feminine hygiene, particularly in the developing economies. For example, governments in various African countries are distributing free sanitary napkins to school girls to promote menstrual education. Apart from this, manufacturers are introducing low-cost products and focusing on product diversification to expand their consumer-base. For instance, they are launching napkins with wings and fragrances while minimizing the pad thickness. Further, the market is also influenced by aggressive promotions and marketing strategies adopted by major players in the industry. Moreover, the improving purchasing power of women, coupled with the increasing number of companies offering sanitary pad subscription plans, is another factor leading to a rise in the demand for premium products.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global sanitary napkin market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on type and distribution channel.
Breakup by Type:
Menstrual Pad
Pantyliner
Menstrual pads currently represent the most commonly used product as they assist in absorbing more menstrual blood than pantyliners.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online
Specialty Stores
Others
Pharmacies exhibit a clear dominance in the market as they are generally located in, or around, residential areas.
Regional Insights:
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
At present, Asia Pacific enjoys a leading position in the global sanitary napkin market. This can be attributed to the rising disposable incomes and improving standards of living in the region.
Competitive Landscape:
The competitive landscape of the market has been analyzed along with the detailed profiles of the major players operating in the industry. Some of the key players covered in this report are:
Procter & Gamble
Kimberly-Clark Corporation
Hengan International Group Company Limited
Edgewell Personal Care Company
Kao Corporation
Key Questions Answered in This Report
1. What was the global sanitary napkin market size in 2022?
2. What will be the global sanitary napkin market outlook during the forecast period (2023-2028)?
3. What are the global sanitary napkin market drivers?
4. What are the major trends in the global sanitary napkin market?
5. What is the impact of COVID-19 on the global sanitary napkin market?
6. What is the global sanitary napkin market breakup by type?
7. What is the global sanitary napkin market breakup by distribution channel?
8. What are the major regions in the global sanitary napkin market?
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