目次
第1章. 方法論と範囲
1.1. 市場セグメンテーションとスコープ
1.2. 市場の定義
1.3. 情報調達
1.3.1. 購入データベース
1.3.2. GVRの内部データベース
1.3.3. 二次情報源と第三者の視点
1.3.4. 一次調査
1.4. 情報分析
1.4.1. データ分析モデル
1.5. 市場形成とデータの可視化
1.6. データの検証と公開
第2章. エグゼクティブサマリー
2.1. 市場展望
2.2. 製品の展望
2.3. 包装の展望
2.4. 競争環境の展望
第3章. タンポン市場の変数、トレンド、スコープ
3.1. 市場系統の展望
3.2. 普及・成長展望マッピング
3.3. 産業バリューチェーン分析
3.3.1. 原材料の見通し
3.3.2. 製造・技術動向
3.3.3. 販売／乳製品代替チャネル分析
3.3.4. 利益率分析
3.4. 市場ダイナミクス
3.4.1. 市場促進要因分析
3.4.2. 市場阻害要因分析
3.4.3. 市場機会
3.4.4. 市場の課題
3.5. 産業分析-ポーターのファイブフォース分析
3.6. 市場参入戦略
第4章. タンポン市場 素材推定とトレンド分析
4.1. タンポン市場：製品別 主要項目
4.2. 製品動向分析と市場シェア、2023年および2030年
4.3. 2018〜2030年の製品別市場推定・予測（百万米ドル）
4.3.1. 綿
4.3.1.1. 市場の推定と予測、2018年〜2030年（USD Million）
4.3.2. レーヨン
4.3.2.1. 市場の推定と予測、2018年～2030年（USD Million）
4.3.3. 混紡
4.3.3.1. 市場の予測および予測、2018年～2030年（百万米ドル）
4.3.4. その他
4.3.4.1. 市場の推定と予測、2018年～2030年（USD Million）
第5章. タンポン市場 流通予測・動向分析
5.1. タンポン市場：流通別 主要なポイント
5.2. 流通動向分析と市場シェア、2023年・2030年
5.3. 2018〜2030年の流通別市場推定・予測 (百万米ドル)
5.3.1. スーパーマーケット＆ハイパーマーケット
5.3.1.1. 市場の推定と予測、2018年～2030年（USD Million）
5.3.2. 専門店
5.3.2.1. 市場の予測および予測、2018年～2030年（百万米ドル）
5.3.3. 薬局店舗
5.3.3.1. 市場の予測および予測、2018年～2030年（百万米ドル）
5.3.4. その他
5.3.4.1. 市場の推定と予測、2018年～2030年（USD Million）
第6章. タンポン市場 地域別推定と動向分析
6.1. タンポン市場 地域別展望
6.2. 地域別動向分析と市場シェア、2023年・2030年
6.3. 2018〜2030年の地域別・国別市場推定・予測（USD Million）
6.3.1. 北米
6.3.1.1. 市場の推定と予測、2018年〜2030年（USD Million）
6.3.1.2. 米国
6.3.1.2.1. 主要国のダイナミクス
6.3.1.2.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.1.3. カナダ
6.3.1.3.1. 主要国のダイナミクス
6.3.1.3.2. 市場の予測および予測、2018年～2030年（百万米ドル）
6.3.2. 欧州
6.3.2.1. 市場の予測および予測、2018年～2030年（百万米ドル）
6.3.2.2. ドイツ
6.3.2.2.1. 主要国のダイナミクス
6.3.2.2.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.2.3. 英国
6.3.2.3.1. 主要国のダイナミクス
6.3.2.3.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.2.4. フランス
6.3.2.4.1. 主要国のダイナミクス
6.3.2.4.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.2.5. イタリア
6.3.2.5.1. 主要国のダイナミクス
6.3.2.5.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.2.6. スペイン
6.3.2.6.1. 主要国のダイナミクス
6.3.2.6.2. 市場の予測および予測、2018年～2030年 （百万米ドル）
6.3.3. アジア太平洋
6.3.3.1. 市場の予測および予測、2018年～2030年（百万米ドル）
6.3.3.2. 中国
6.3.3.2.1. 主要国のダイナミクス
6.3.3.2.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.3.3. 日本
6.3.3.3.1. 主要国のダイナミクス
6.3.3.3.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.3.4. インド
6.3.3.4.1. 主要国のダイナミクス
6.3.3.4.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.3.5. オーストラリアとニュージーランド
6.3.3.5.1. 主要国のダイナミクス
6.3.3.5.2. 市場の予測および予測、2018年～2030年（百万米ドル）
6.3.3.6. ロシア
6.3.3.6.1. 主要国の市場動向
6.3.3.6.2. 市場の予測および予測、2018年～2030年 (百万米ドル)
6.3.4. 中南米
6.3.4.1. 市場の予測および予測、2018年～2030年（百万米ドル）
6.3.4.2. ブラジル
6.3.4.2.1. 主要国のダイナミクス
6.3.4.2.2. 市場の予測および予測、2018年～2030年 （百万米ドル）
6.3.5. 中東・アフリカ
6.3.5.1. 南アフリカ
6.3.5.1.1. 主なカントリーダイナミクス
6.3.5.1.2. 市場の予測および予測、2018年～2030年（百万米ドル）
第7章. 競合分析
7.1. 主要市場参入企業による最近の動向と影響分析
7.2. 企業分類
7.3. 参加企業の概要
7.4. 財務パフォーマンス
7.5. 製品ベンチマーク
7.6. 企業市場シェア分析、2023年(%)
7.7. 企業ヒートマップ分析
7.8. 戦略マッピング
7.9. 企業プロフィール
Procter & Gamble
Kimberly-Clark
Johnson & Johnson
Unicharm
Edgewell Personal Care Company
Playtex
Natracare
Lil-lets
Corman S.p.A.
First Quality Enterprises Inc.
Svenska Cellulosa Aktiebolaget (SCA)
MOXIE
Rossmann
Bodywise Ltd.
Cora
The global tampon market size was estimated at USD 6.1 billion in 2023 and is expected to grow at a CAGR of 6.7% from 2024 to 2030. The market is projected to experience robust growth, driven by several key factors that reflect evolving consumer preferences and increased awareness of menstrual health. One of the primary drivers of the tampon market is the increasing awareness and acceptance of menstrual hygiene products. As societal taboos surrounding menstruation diminish, more women are openly discussing their menstrual health and exploring various hygiene options. This cultural shift has led to a greater demand for tampons, often perceived as more convenient and discreet than traditional sanitary pads. Furthermore, educational initiatives promoting menstrual health have contributed significantly to the rising acceptance and use of tampons among diverse demographics.
Convenience plays a crucial role in the growing popularity of tampons. Modern lifestyles, characterized by busy schedules and active participation in various activities, have led many women to prefer tampons over other menstrual products. Tampons are compact and easy to use, making them suitable for women who engage in sports or outdoor activities where visibility and comfort are paramount. This trend is particularly evident in emerging markets such as Asia-Pacific, where increasing disposable incomes and changing cultural norms drive higher adoption rates of tampons.
Sustainability concerns are increasingly influencing consumer choices in the tampon market. As consumers become more environmentally conscious, there is a notable demand for organic and biodegradable tampons. Many manufacturers are responding by developing products that are free from synthetic materials and chemicals, aligning with broader sustainability goals. This shift addresses health concerns and appeals to eco-conscious consumers who prioritize environmentally friendly products in their purchasing decisions.
Technological innovations have also spurred growth within the tampon market. Manufacturers continually enhance product features such as absorbency, comfort, and usability through advanced materials and design improvements. These innovations cater to diverse consumer preferences, including those with specific needs or sensitivities. Additionally, companies are focusing on inclusivity by developing products that meet the requirements of various consumer groups, including those with disabilities or allergies.
The convenience of online shopping also aligns well with the busy lifestyles of modern women. As more women participate in the workforce and engage in various activities, the demand for comfortable and discreet menstrual hygiene solutions has grown. Tampons, known for their portability and ease of use, fit seamlessly into this trend. E-commerce allows for subscription services that ensure regular delivery of products without the need for reordering, catering to consumers' desire for hassle-free solutions. This subscription model enhances customer loyalty and helps brands maintain consistent sales.
Moreover, online platforms allow manufacturers to reach a wider audience beyond geographical constraints. Brands can implement targeted marketing campaigns on digital platforms to effectively reach specific consumer demographics. This capability is crucial in a market where preferences vary significantly across regions. For instance, as awareness about menstrual hygiene increases in developing countries, online retailers can introduce products tailored to local needs without the limitations of traditional retail distribution.
One of the most significant challenges for the market is the increasing availability and popularity of alternative menstrual products such as menstrual cups, pads, and period underwear. These substitutes are gaining traction due to heightened awareness regarding feminine hygiene and the availability of various product innovations. Many consumers are drawn to these alternatives because they are often perceived as more environmentally friendly or cost-effective over time. The rise of these alternatives necessitates that tampon manufacturers innovate continuously to maintain their market share and appeal to health-conscious consumers seeking sustainable options.
Environmental sustainability has become a pressing issue for consumers and industries alike. Conventional tampons are often made with synthetic materials, including plastic, contributing to plastic waste and environmental degradation. The production processes for these tampons can also involve harmful chemicals, raising concerns about their ecological impact. As consumers increasingly prioritize eco-friendly products, there is a growing demand for organic cotton tampons and biodegradable options. However, producing these alternatives can be more complex and costly, challenging manufacturers to balance sustainability with affordability.
Health concerns associated with tampon use, particularly the risk of Toxic Shock Syndrome (TSS), pose another challenge for the market. TSS is a rare but severe condition linked to tampon use, leading to increased scrutiny from regulatory bodies and consumer hesitance. Manufacturers must invest in research and development to ensure their products are safe while complying with stringent market regulations. This need for rigorous testing and adherence to safety guidelines can increase production costs and complicate product launches in various regions.
The stigma surrounding menstruation remains a significant barrier in many cultures, affecting women's willingness to discuss or purchase tampons openly. In some societies, menstruation is still viewed as a taboo subject, which can lead to misinformation and discomfort regarding menstrual hygiene products. This stigma can limit market penetration and hinder awareness campaigns aimed at educating women about the benefits of using tampons. Overcoming these cultural barriers requires comprehensive education initiatives that normalize conversations about menstruation and promote understanding of menstrual health as an essential aspect of overall well-being.
Global Tampon Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and analyzes the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global tampon market report based on the material, distribution, and region.
• Material Outlook (Revenue, USD Million, 2018 - 2030)
• Cotton
• Rayon
• Blended
• Others
• Distribution Outlook (Revenue, USD Million, 2018 - 2030)
• Supermarkets & Hypermarkets
• Specialty Stores
• Pharmacy Stores
• Online
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
o U.S.
o Canada
• Europe
o Germany
o UK
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o India
o Australia & New Zealand
o Russia
• Central & South America
o Brazil
• Middle East & Africa
o South Africa
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Packaging Outlook
2.4. Competitive Landscape Outlook
Chapter 3. Tampon Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Sales/ Dairy Alternative Channel Analysis
3.3.4. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Tampon Market: Material Estimates & Trend Analysis
4.1. Tampon Market, by Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2023 & 2030
4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
4.3.1. Cotton
4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.2. Rayon
4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.3. Blended
4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.4. Others
4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 5. Tampon Market: Distribution Estimates & Trend Analysis
5.1. Tampon Market, by Distribution: Key Takeaways
5.2. Distribution Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Million)
5.3.1. Supermarkets & Hypermarkets
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Specialty Stores
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Pharmacy Stores
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Tampon Market: Regional Estimates & Trend Analysis
6.1. Tampon Market: Regional Outlook
6.2. Regional Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
6.3.1. North America
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.1.2. U.S.
6.3.1.2.1. Key country dynamics
6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.1.3. Canada
6.3.1.3.1. Key country dynamics
6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Europe
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.2. Germany
6.3.2.2.1. Key country dynamics
6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.3. UK
6.3.2.3.1. Key country dynamics
6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.4. France
6.3.2.4.1. Key country dynamics
6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.5. Italy
6.3.2.5.1. Key country dynamics
6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2.6. Spain
6.3.2.6.1. Key country dynamics
6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Asia Pacific
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.2. China
6.3.3.2.1. Key country dynamics
6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.3. Japan
6.3.3.3.1. Key country dynamics
6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.4. India
6.3.3.4.1. Key country dynamics
6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.5. Australia & New Zealand
6.3.3.5.1. Key country dynamics
6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3.6. Russia
6.3.3.6.1. Key country dynamics
6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Central & South America
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4.2. Brazil
6.3.4.2.1. Key country dynamics
6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5. Middle East & Africa
6.3.5.1. South Africa
6.3.5.1.1. Key country dynamics
6.3.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Competitive Analysis
7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble
7.9.2. Kimberly-Clark
7.9.3. Johnson & Johnson
7.9.4. Unicharm
7.9.5. Edgewell Personal Care Company
7.9.6. Playtex
7.9.7. Natracare
7.9.8. Lil-lets
7.9.9. Corman S.p.A.
7.9.10. First Quality Enterprises Inc.
7.9.11. Svenska Cellulosa Aktiebolaget (SCA)
7.9.12. MOXIE
7.9.13. Rossmann
7.9.14. Bodywise Ltd.
7.9.15. Cora
❖ 世界のタンポン市場に関するよくある質問(FAQ) ❖
・タンポンの世界市場規模は？
→Grand View Research社は2023年のタンポンの世界市場規模を61億米ドルと推定しています。
・タンポンの世界市場予測は？
→Grand View Research社は2030年のタンポンの世界市場規模をXXドルと予測しています。
・タンポン市場の成長率は？
→Grand View Research社はタンポンの世界市場が2024年～2030年に年平均6.7%成長すると予測しています。
・世界のタンポン市場における主要企業は？
→Grand View Research社は「Procter & Gamble、Kimberly-Clark、Johnson & Johnson、Unicharm、Edgewell Personal Care Company、Playtex、Natracare、Lil-lets、Corman S.p.A.、First Quality Enterprises Inc.、Svenska Cellulosa Aktiebolaget (SCA)、MOXIE、Rossmann、Bodywise Ltd.、Coraなど ...」をグローバルタンポン市場の主要企業として認識しています。
※上記FAQの市場規模、市場予測、成長率、主要企業に関する情報は本レポートの概要を作成した時点での情報であり、納品レポートの情報と少し異なる場合があります。
